April 24, 2014
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Winning PR Campaigns

PR in the Financial Crisis: Campaign for FDIC Grabs 170 Million Impressions to Help Boost Confidence

9/16/2009

Cause-Related PR Effort Reignites Support for 9/11 Workers with Football Star's Cross Country Walk

7/30/2009

Twitter Secrets for PR: Microsoft-WE Campaign at Black Hat '08 Drives Huge Buzz and Coverage

7/9/2009

During Gitmo Arguments, PR Raises a Small Nonprofit's Profile to Gain Huge National Awareness

6/26/2009

How PR Can Influence Public Policy: Pork Barrel Book Sparks Huge Visibility for Small Think Tank

6/12/2009

PR Breaking News Bonanza: 11 Huge Tips for Getting Your Thought Leader into Every Major News Story

5/28/2009

How to Mastermind a Successful Cause-Related PR Campaign with Celebrities and a Rubber Ducky

5/12/2009

Sell Tons of Travelers on Your Destination When No One is Traveling: Quinn PR Campaign Shows You How

5/1/2009

Are Product Sales Slumping? This Campaign for Cheez-It Snacks Shows You How PR Can Reignite Sales

4/17/2009

Visionary PR: Integrated Microsoft-WE PR Campaign Mixes it Up for Millions of On- and Offline Hits

4/3/2009

Launching a Thought-Leadership Campaign with Complex Scientific Data: PR in the Digital Universe

3/18/2009

Pitching a Travel Experience: PR Offers the Celebrity Lifestyle to Fly High with Hotel Launch

3/4/2009

Bank on PR to Turn Viral Online Campaigns into (Millions of) Bucks: One Oregon Firm Shows You How

2/18/2009

Innovating a Nation: PR Puts Harvard "Serial Innovator" In National Headlines with Newsy Book Hook

1/23/2009

VC Bust to Boom: PR Celebrates the Rebirth of Entrepreneurialism to Bring VC Firm to Glory

1/9/2009

PR Topples Intel Attacks with Smart Messaging to Put Laptops in the Hands of Poor Children

12/18/2008

Landing Thought Leaders in the Press: PR Plays up Legal Expertise to Land in White House Coverage

12/8/2008

Breaking World Records to Break Into the Press: PR Goes All Out for Skin Cancer Prevention

11/12/2008

Recipe for Igniting Brand Loyalty and Sales: PR "Spreads the Sharing" in Country Crock Campaign

10/29/2008

PR Gets "Real" with New Cookbook to Launch Sales and Publicity for Little-Known Food Pub Brand

10/15/2008

Tailoring to a Hyper Local, Niche-Oriented Media Environment: PR Saves the Music with VH1-Time Warner Campaign

10/1/2008

New-Media Crisis Response: PR Capitalizes on Blog Transparency to Thwart Microsoft Crises

9/17/2008

PR Reinvigorates a Struggling Videogame Franchise With Online Video Savvy and Smart Wii Partnership

9/5/2008

Use Trade Media as Brand Ambassadors to Land Big National Coverage: PR Launches Sensational Meetings

8/15/2008

PR Flies High with AirTran New-Media Re-Branding Campaign, Resulting in 30 Percent Sales Increases

7/30/2008

Syncing Online and Offline PR: Yahoo! Re-launch and Live Celebration Sparks 4 Billion Web Hits

7/2/2008

Managing the Multi—Tiered Story: Xerox Launches New Eco—Friendly Printer with Huge Positive Results

6/11/2008

PR Gives Away Once in a Lifetime Experience to Score "Early Show" Air and Millions of Impressions

6/4/2008

Multimedia Madness: Intel PR Guru Shows You How to Exploit New and Traditional Media for Huge Return

5/14/2008

Project Terry: Using the Power of the Media to Help Others

4/30/2008

How to Score Big With an Anniversary Story: PR Takes Frequent Flying Sky High With Promo

4/16/2008

PR Manages Sensational Anti—Terror Video to Land Millions of TV Impressions Nationwide

4/2/2008

Reach Millions on the Radio: PR Radio Masters Exploit the Airwaves With Crime—Fighting Campaign

3/19/2008

Name That Blimp: Goodyear Breaks with 80 Years of Tradition to Garner 150 Million Media Impressions

3/5/2008

Extreme Web Marketing: PR Builds NBC Action Sports Website to Increase Traffic by 50 Percent

2/20/2008

PR Gives Techies a Taste of Ice Cream Tech Bliss to Spark a Media Frenzy and VC Funding

2/6/2008

Secret Elmo: PR Launches Top-Secret, Tenth-Anniversary Elmo Toy to Revitalize the Brand and Industry

1/23/2008

PR Stars in George Clooney Mission to Darfur

1/9/2008

Lego Consumers Drive Product Design and Media Coverage as PR Ignites Sales for New Mindstorms Product

12/19/2007

PR Wraps Its Way to Christmas Cheer With Dodge Wrap-Off to Score 58 Minutes on "Fox & Friends"

12/5/2007

Building Your Online Pressroom: Nikon-MWW PR Campaign Garnering Hundreds of Blog Mentions Per Day Offers Insights Into Effectively Reaching Reporters Online

11/26/2007

Building a Dedicated Community Online: PR Creates Wiki for Smartphone Maker to Build Brand Awareness and Cultivate Tens of Thousands of Monthly Visitors to the Site

11/7/2007

PR Hip-Hop Flavor: Smithsonian Press Event Kicks Off Historical Hip-Hop Exhibition to Media Craziness

10/24/2007

PR Brings Little-Known Investment Vehicle to the Masses With Massive Business Publicity—Leading to Millions of Dollars in Return for SMA Investors and Advisors

10/10/2007

Taking Taboo Subjects Mainstream: PR Leverages "Death of The Metrosexual" News to Launch Manscaping Product to Millions of Media Impressions and Huge Sales.

9/26/2007

PR Launches Tech Startup Out of Nowhere With "Marathon" Strategy to Land 2 Billion Impressions and Millions in Capital

9/12/2007

Videoconferencing in the Battlefield: PR Touts "Unproven" Technology to Score a Media Coup and Double the Stock Price for Small-Cap Video Communications Provider

9/5/2007

Chef Gone Wild: PR Gets 'Barely Legal' With 'Outlaw Dinner' Concept to Rope in 150 Million Media Hits for Classy Restaurants in Three Cities

8/15/2007

PR Thwarts Bird Flu Crisis for Poultry Producer With Classic PR Response

7/18/2007

Small Hedge Fund Bets on PR—and Grows Assets $50 Million in One Year With Brilliant Follow-the-News Thought Leadership Campaign

7/5/2007
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