September 30, 2014
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Winning PR Campaigns

What’s Next for PR? MWW’s Kempner Reveals 2013’s Digital Breakthroughs, CSR Best Practices and Thought Leadership Essentials

8/30/2013

Newsjacking for PR: How to Turn Big Stories into Brilliant Branding Opportunities

8/16/2013

How PR Overcame a Negative Market Image to Score Blockbuster Coverage for a Real Estate Auction

8/8/2013

Let Them Eat Cake! Center for Consumer Freedom Uses PR to Give Mayor Bloomberg a Kick in the Rear—and Topples Soda Ban

8/1/2013

Food-Industry PR: Despite an Over-Saturated Market, ICR Meets Smashburger in PR Placement Paradise

7/25/2013

When Worlds Collide, Savoir Media Makes a Public-Private Partnership a Memorable Moment in History

7/19/2013

Pitching the Click-Hungry: RF|Binder and Abine Give Reporters the Val-You Calculator—a Tool to Make Numbers-Based News Resonate and the Abine Brand Skyrocket

7/11/2013

Pitching Research for PR: 11mark’s Study on Mobile Habits in the Bathroom Delivers the Agency’s Royal Flush

6/27/2013

Tourism PR: M. Silver’s “Defrost Your Swimsuit” Campaign Gives Reporters the Sun, Sand and Primetime Story—Without the Sunburn

6/20/2013

Media Relations Must-Haves: Organic Food PR Vet Sylvia Tawse on Pitching Best Practices, Staying Niche and the Value of Social Impact

6/13/2013

PR for Millennials: The Five-Factor Recipe for a Winning Campaign

6/6/2013

Hispanic-Market Motivators for PR Pros: rbb Steps Right Up to Bring New Consumers to the Circus

5/30/2013

Prove Social Media PR's Power---by Turning Digital Impressions into Real-World Results: M Booth Tells You How

5/23/2013

How to Escape Slander and Leverage Scandal: Jennifer Connelly PR's Whiteboard Video Gives the F-Word a New Face

5/16/2013

Secrets for PR Management Success: Makovsky on How to Avoid PR Burnout, Shape a High-Performance Team and Draft Winning Talent Like the NFL

5/9/2013

Lessons in Landing Front Page Placement: Zapwater Communications Downsizes the Obesity Epidemic for Downsize Fitness

5/3/2013

PR's Got Game: Bateman Group's "Gamification Goes Green" Campaign Gets Recyclebank into the Big Leagues

4/14/2013

The Call of the Wild: Backbone Media's "Polartec Made Possible" Campaign Engages Twenty-Somethings with a Contest and a Cause

3/31/2013

Publicizing Research in the Digital Age: City of Hope's "Super Foods" Campaign Makes Data Deliciously Viral

3/17/2013

Graduating from Blogosphere to Breaking News: Trainer's Zazzle Campaign Showcases Buzz-Building Boost

2/18/2013

Cisco's "The Network" Campaign Offers Secrets on Revamping the Corporate Newsroom and Becoming the News Portal of the Future

2/5/2013

"Movers for Moms" PR Campaign Spreads Much Needed Assistance to Women and Moms Living in Shelters on Mother's Day

1/1/2013

"The Fonz" Goes Fly-Fishing in New Best-Selling Book, Sparked By Media Connect PR Campaign

12/19/2012

Maxwell House Revives Consumers with "Drops of Good" PR Campaign by Leveraging its History of Community Service

12/3/2012

Game-Changing Digital Idea Engages Expectant Moms' Emotions in Tommee Tippee's "Day Baby was Born" PR Campaign

11/19/2012

"Beautiful Eyes" PR Effort Calls Attention to Eye Health in Pascale Communications Campaign

11/5/2012

Affinia Hotels Serves Up Distinctive Outdoor Spaces for Winter-Weary Travelers in Quinn & Co. PR Campaign

10/3/2012

Dunkin' Donuts Campaign Rules Breakfast Wars, Reinforcing its Place As the Number One Coffee Retailer and Top Choice for On-the-Go People

9/13/2012

Reese's "Next Big, Little Thing" Campaign Generates Big Buzz at the Famous Consumer Electronics Show

8/20/2012

Taco Truck Stunt Attracts Positive PR for Appirio's Hiring Amidst Poor Jobs Report

8/6/2012

Earthbound Farm PowerMeals Redefine the Static, Pre-Packaged Salad Category By Turning Skeptical Tasters Into Believers

7/11/2012

The Negroni Becomes the Year's Hippest, Must-Have Cocktail in Hanna Lee Communications PR Campaign

6/18/2012

TheDEN Tosses Aside the Staid, Uniform College Website For an Interactive, Web 2.0 Version to Communicate the Denison University Story

6/4/2012

Cooking Channel Launch Positioned as New, Go-To Network for Hip, Edgy Food Programming in Rogers & Cowan Campaign

5/4/2012

Twin Towers Replica for 9/11 Anniversary Nabs Global Coverage for The French Will Never Forget-Euro RSCG Worldwide PR Campaign

4/24/2012

Multi-Platform Strategy for Jumby Bay Re-Launch Keeps Resort Front-of-Mind During Redevelopment in Hawkins International PR Campaign

3/19/2012

Reality-TV Show Transforms Nicaragua into Desirable Destination Location in Murphy O'Brien PR Campaign

2/22/2012

Remote Event Becomes Compelling PR in 'El Cap' Summit Campaign By Schwartz Communications

1/30/2012

Porter Novelli Campaign for California Association of Marriage and Family Therapists Raises Awareness for Online Therapist-Search Tool

12/30/2011

Fleishman-Hillard PR Campaign for USAA Positions Auto Circle as a Trusted Source for Full-Service Auto Ownership

12/5/2011

MM2 Public Relations/HomeAway.com PR Campaign Scores Super Bowl Ad Success by Reuniting Celebrity Actors

11/7/2011

MSR Communications-Dictionary.com PR Campaign Turns Respected Reference Site into Mobile and Online Innovator

10/17/2011

Coyne PR-Hard Rock International Campaign Celebrates Ringo’s 70th Birthday with Message of Peace & Love

9/26/2011

Hilton Hotels & Resorts Innovative PR Campaign Launches the Hotel Industry's First-Ever Online Media Center

9/5/2011

Jockey-Cone PR Campaign Reinvigorates Brand by Tapping NFL Star Tim Tebow as New Spokesperson

8/17/2011

HL Group-Move Collective Product Launch for Bobble Offers Alternative to Single-Serve Water Bottle

8/1/2011

Coyne PR-Sealed Air Corporation Campaign for Bubble Wrap's 50th Birthday Creates Pop of National Interest

7/11/2011

CND-RED PR Campaign for Shellac Polishes Stagnant Nail Category with First-Ever Hybrid Nail Color

6/22/2011

HowMuchFish.com-Berman and Company PR Campaign Educates Consumers on the Benefits of Seafood Consumption

6/3/2011

Honest Tea-Formula-SS+K PR Campaign Turns Sampling Stunt into Search for the "Most Honest City in America"

5/23/2011
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