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August 21, 2014
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PR Biz Update

Mobile Marketing Fail: FTC Staff Report on Mobile Shopping Apps Finds Disclosures to Consumers Are Lacking—Many Apps Fail to Provide Info On Payment Dispute Mechanisms and Privacy

8/21/2014

Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of Surveyed Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014

8/21/2014

Americans are Frustrated Being Tied Down for Customer Service Help, and Would Prefer Text Messaging, New Study Finds: 64% of People with Text Capability Would Rather Text than Talk to Companies

8/20/2014

New Research Reveals Opinions About Seniors and Advertising: Most Adults Think Elderly People Are Featured in Ads as Stereotypes, Creating Challenges for Marketing Campaigns

8/20/2014

Coverage Challenges and Content Needs for Today’s Reporters: New Business Wire Survey Reveals Daily Use of Corporate Press Releases, Multimedia and Online Newsrooms by Top Media Outlets

8/19/2014

Modern Back-to-School Shopping: 75 Percent of Moms Will Not Use Social Media for Purchase Decisions—The Vast Majority Will Shop In-Store and Use Smartphones for Coupons

8/19/2014

Marketers Don’t Think That Consumers Want to See Brand Videos: Video Is Not a Top Priority for Brands, New Levels Beyond Report Finds—Even with Over Half of Consumers Likely to Watch

8/18/2014

42-Percent Growth for Enterprise Social Network Adoption Predicted Over Next Two Years, New Report Finds: Study Emphasizes Importance of Archiving Social Network Content

8/18/2014

A Crisis of Trust: Thanks to Invasive Snooping, Data Breaches and Social Media Exploitation, Americans are Increasingly Unlikely to Trust the Federal Government with Personal Info, New Harris Poll Finds

8/15/2014

Digital Advertising’s Small Target: Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue, New TBA Study Reports—Stations’ Digital Ad Revenue up 15% in 2013

8/15/2014

Business Culture In Focus: Entrepreneurs Recognize the Impact of Culture on Their Bottom Line—But 70 Percent Say Theirs Needs Improvement, New turnstone Study Finds

8/14/2014

Mobile Marketing: Digital Coupons Are Driving Mobile And Omnichannel Sales, New RetailMeNot Study Finds—Coupons Positively Affect Brand Loyalty, Incentivize Purchases, and Boost In-Store Sales

8/14/2014

Over 75 Percent of Marketing and Website Pros See Content Creation as Top Priority, New Research Finds: Marketing Leaders' Greatest Digital Priorities Are Content Creation, Landing Pages and Organic Search

8/13/2014

Man's New Best Friend: TV Is A Constant Companion For U.S. Consumers, New National Survey Reveals True Power of the Small Screen—and Americans' Surprising TV Habits

8/13/2014

Mobile Marketing Disconnect: Most Businesses Lack an Enterprise-Led Mobile Strategy, Says Industry Research Report—New IDC Study Finds Only 16 Percent of Businesses Have One

8/12/2014

Reaching the Teen Demographic: New Study Finds 13-to-24-Year-Olds Love the In-Store Experience, and Are Influenced More By WOM and Store Displays than By Social Media

8/12/2014

65% of Marketers Believe Targeting Precision Is Key To Content Marketing Success—But More than Half Are Not Satisfied with Their Current Efforts, New One Spot/614 Group Study Finds

8/11/2014

Video Resolution Significantly Affects Digital Ad Engagement, New Study Finds: Hi-Res Video Grabs Viewer Attention and Keeps It, Impacting Ads’ Overall Effectiveness

8/11/2014

The Value of Marketing Attribution In an Era of Programmatic Audience Development Underscored in New Report: Ad, Marketing and Media-Industry Pros Are Using a Data-Driven Approach

8/8/2014

Environmental PR: Fracking Is One Of The Three Most Important U.S. Environmental Issues, New Makovsky Report Finds—Social and Digital Media Are Playing a Huge Role in the Debate

8/8/2014

Back-to-School Shopping Goes Mobile: Although Consumers Will Flock to Walmart, Target and Other Superstores This Year, 76% of Shoppers Will Search for Deals Via Mobile

8/7/2014

Are Social Media Tools Really Addressing User Needs? New Gleanster Research Report Sheds Light On the Key Challenges Users Face with Social Engagement

8/7/2014

Do Consumers Really Care About Business Ethics? No Matter What They Say About Ethical Behavior of Companies, Price Is the Most Important Factor for Consumers, New Trade Extensions Study Finds

8/6/2014

Mobile Ad Engagement Doubles as U.S. Consumers’ Attitudes Towards Mobile Ads Improve: New Study Shows Importance of Ad Relevancy as Mobile Ads Drive Actions and Purchases

8/6/2014

The Social Job Search: Facebook Is the Social Network of Choice for 86% of the Workforce, but High Mobility Job Seekers Prefer LinkedIn, New Jobvite Study Shows

8/5/2014

The Seamless Customer Experience: Majority of Parents Plan to Shop In-Store for Back-to-School This Year, New Accenture Survey Finds—Although Most Will Engage in “Webrooming”

8/5/2014

Earned and Social Media Are Inextricably Linked in Newsrooms Today, According to New Ogilvy PR Survey: Report Identifies Increasing “Eye on Social Media” as Benchmark for News Generation

8/4/2014

Across the Sales and Marketing Divide: The High Cost of a Bad Sales Experience Benchmarked In New National Sales and Marketing Survey From Showpad and Demand Metric

8/4/2014

Brick-and-Mortar PR Bravado: Consumers Clearly Prefer Shopping in Stores, New Omnichannel Shopping Preferences Study Finds—Ninety Percent of All U.S. Retail Sales Happen In-Store

8/1/2014

Privacy PR: 71% of Americans Care Deeply About Their Online Privacy Amid Recent Privacy Concerns—Internet Banking and Shopping Remain the Overwhelming Threats to Americans When Online

8/1/2014

Disconnect Between Technology and Marketing: Tech Companies Have Yet to Effectively Reach a Marketing Audience, New Ruder Finn Study Finds

7/31/2014

Website PR: New User-Experience Study Finds Site Performance is Key to Positive Web Experience—With the Speed, Reliability and Number of Options Today, Sluggish Websites Don’t Cut It

7/31/2014

New MIT/Deloitte Study Finds Companies Advanced in Social Business Are Actively Leveraging Social Data: Nearly 80% Analyze Social Data, and 67% Integrate It to Improve Business Decisions

7/30/2014

“Super” Lifestyle Enthusiasts of Home, Food and Travel Defined By New Scripps Networks Research—Interactive Leads Media Market in Serving This Influential Sector

7/30/2014

Industry Spotlight: “Age of Disruption” Makes Digital Strategy a Top Priority for 54% of Consumer Goods Firms—But a Third of CPG Execs Lack Know-How

7/29/2014

Brick-and-Mortar PR Boost: Though a Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience

7/29/2014

Big Data Counterpoint: Emotion Trumps Data for Business Decision Makers, Says Fortune Knowledge Group and gyro Research—New Report Reveals the Undervalued Role of Emotion in Business Decisions

7/28/2014

Corporate Social Responsibility 101: New Report Outlines The Benefits of Businesses Having a CSR Plan and Offers Tips to Help Businesses Make a Big Impact By Implementing One

7/28/2014

CEOs and Consumers Are Disconnected on Sustainable Products and Services, Says New Accenture/Havas Media Report: CEOS Say Sustainability Engagement Is Critical, But Fail To Motivate Consumers

7/25/2014

Smarter Ads For Smartphones—When They Do And Don't Work: New Academic Study Demystifies Effectiveness of Smartphone Ads and Provides Marketing Insights and Tips

7/25/2014

Bridging the C-Suite Divide: Gap Between CMOs and CIOs Narrows, But Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, New Accenture Research Shows

7/24/2014

Ad-Targeting Generation Gap: Younger Viewers Find Targeted Ads More Invasive Than Older Viewers, New STRATA Study Finds—Humor Cited As Most Effective Tool to Attract Online-Ad Viewership

7/24/2014

Social’s Immense Impact: 63% of Americans Discover Important News on Social Media, New Bubblews Study Reports—Two Thirds of Respondents Cited Dislikes About Today’s Popular Social Sites

7/23/2014

Brand Familiarity, Trust, Subject Matter Authority and Relevance Are Critical to the Success of Sponsored Content, New New Edelman Berland/IAB Research Finds

7/23/2014

B2B Marketers Are Struggling To Connect Content Marketing With Business Value, New Forrester/BMA/OMI Study Finds—Though More Than Half Have Mature Programs, 85% Fail to Make the Connection

7/22/2014

Hiring Departments’ Social Carnage: Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey

7/22/2014

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

7/21/2014

Brands’ Privacy-PR Crisis: U.S. Consumers Don't Trust Any Industry To Keep Personal Data Safe—And This Lack of Consumer Confidence is Likely to Impact Brand Engagement Efforts

7/21/2014

Leadership Crisis: HR Executives Identify Leadership Development as Top Priority for 2014—Too Few Organizations Have Confidence in Leadership Pipeline, Reports New Right Management Study

7/18/2014

Communications Industry Has Blogger-Relations Work to Do, IPREX Study Finds: Global Study of Bloggers Offers Insights Into Their Coverage, Reach and Interaction with PR and Marketing

7/18/2014
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