September 20, 2014
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PR Biz Update

Bulldog Reporter’s Daily ’Dog to Cease Publication, Evolve to New Editorial Content Vehicles

9/11/2014

New Millennial Branding Study Compares Gen Y and Gen Z Workplace Expectations: Gen Z is Entrepreneurial, Less Motivated by Money—And More Focused on Face-to-Face Communication

9/11/2014

Gap Between Web Browsers and Buyers Is Narrowing As Online Sales Accelerate, Nielsen Finds: Online Purchase Intentions Have Doubled Since 2011 for Many Retail Categories

9/11/2014

The Digital Tendencies of Holiday Shoppers: Heavy Video Viewers Are 57% More Likely to Spend More on Holiday Gifts This Year, New Videology Study Suggests

9/11/2014

Fashion Faux Pas? Nearly 1 in 5 Top Fashion Brands—Including DKNY, Reebok & Versace—Lack a Mobile-Optimized Site, New IAB Study Finds: North Face, Pink, Tiffany & Co. and Victoria’s Secret are Mobile Winners

9/11/2014

Content Drives the Cause: 35% of Online Donors Say Compelling Website Content Inspires Them to Give More, New Kentico Research Finds

9/10/2014

Social Purchasing—Brands Need to Provide Better Security, Privacy and a More Seamless Experience, Study Finds: 5% Have Made a Purchase on a Social Site, Yet 20% Say They Would Consider Doing So

9/10/2014

Mobile Lessons Learned? Problems with Back-to-School Online Shopping Show Room for Improvement for Holiday Season: SOASTA Finds 56% Won’t Use Devices After Confronting Technical Problems

9/9/2014

Industry Spotlight: Do Hotels Think Business Travelers Don't Care About Negative Reviews? Think Again—Fans of the Brand Prefer a Deal and Seek Out Fact-Filled Reviews

9/9/2014

PR Workload: New "Day in the Life of a Marketer" Study Shows a Need to Work Smarter—Almost 1 in 4 Marketers Logs 10-Plus Hours On an Average Day, AtTask Research Finds

9/8/2014

New Study On the Presence of Female Executives at the World’s Largest Companies Finds Women Serving as VPs of Communications and IR Leading Executive Representation

9/8/2014

Digital Marketing Insights: Consumer Views on Email Marketing, Brand Interactions, Social Media and Text Messaging Revealed In New BlueHornet Study

9/5/2014

Innovation Challenge: 80% of Businesses Are Turning to Citizen Developers to Drive Innovation, New IBM Study Finds—Orgs Are Twice as Likely to Turn to Academia for Product Development

9/5/2014

Corporate Culture in Focus: Clear Quality Vision and Values Key to Culture of Quality that Drives Results, New ASQ/Forbes Research Finds

9/4/2014

Ad Agencies' Interest In Digital Video Jumps 45% From A Year Ago, New STRATA Survey Finds: Online Video Ad Growth Is Strong—Even as Agencies Question the Value

9/4/2014

New Formstack Research Offers Quick Ways to Hone Your Marketing Skills: Firm’s New Infographic Demonstrates How Webinars, Volunteering and Mentoring Can Foster Valuable Skills

9/3/2014

Use of Social Media as a Marketing Tool Has Exploded, According to Exhibitor Magazine Survey: New Study Finds Nearly 160-Percent Increase Since Its 2010 Benchmark Survey

9/3/2014

Nearly Half of Content Marketers Cite Room for Improvement in Developing Authoritative Content, New IMN Study Reveals: Shoestring Budgets are Causing Marketers to Run Ad-hoc Programs

9/2/2014

How To Find Your Target Audience Online: New Research from Cyberset Shows Companies How To Reach Audiences By Following Simple Guidelines and Survey Questions

9/2/2014

Millennials Are More Conservative Than You May Think: As They Become Parents, the Misunderstood Generation Shifts Again—And Their Social Media and Spending Patterns Shift As Well

8/28/2014

Perspectives from Small Businesses on Forthcoming Generic Top-Level Domain (gTLDs) Web Addresses Revealed In New SCORE Research—4 Out of 5 Prefer a .com Address

8/28/2014

Retailers Are At Risk for Poor Grades During Back-to-School Shopping Season, New 1010data Study Finds: Out-of-Stock Items, Long Lines and High Prices Are Among Parents’ Top Concerns

8/28/2014

New MorganFranklin Consulting Research Study Explores How Fast-Growth Companies Plan to Expand in 2014: Report Reveals Trends and Perspectives for Smart, Accelerated Growth

8/28/2014

Poor Customer Service is Eroding Customer Loyalty to Retail Brands, New UK Study Finds: Complaints from “Under 35” Age Group are Taken Less Seriously, Resulting in Younger Consumers Shopping Around

8/27/2014

New NADA Study Reveals Consumer Reaction to Auto Recalls: Toyota’s Damaging Recall Incident—the First to Be Blown Up on Social Media—Softened the Blow for GM and Others

8/27/2014

PR’s Integration: Demand for Communications Skills Is Growing Across Occupations, New Workforce Report Finds: Need Driven by Increased Data Analytics, Social Media and Mobile Communications

8/26/2014

Back-to-School Retail PR: Shoppers Are Reliant on Mobile Devices to Score Deals, New Retale Study Finds—Report Analyzes In-Store vs. Out-of-Store Retail Shopping Habits

8/26/2014

Chief Marketer Challenges: CMOs’ Top Priority Remains How to Best Engage with Customers—Despite Growing Pressures to Demonstrate Stronger ROI, New Korn Ferry Survey Finds

8/25/2014

TV Ad Awareness Is Being Eroded by Second Screen Use, New Study Finds: Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Cross-Media Technologies

8/25/2014

Social Brand Loyalty in Focus: New Brand Satisfaction Study Reveals the Top 20 Brands with the Most Loyal Followers on Facebook in 2014—Costco and Ziploc Take Top Rankings

8/22/2014

The Modern Executive: Execs Value Flexible Work Schedules as They Adjust to the 24/7 Work Week, According to the AESC’s BlueSteps Survey

8/22/2014

Mobile Marketing Fail: FTC Staff Report on Mobile Shopping Apps Finds Disclosures to Consumers Are Lacking—Many Apps Fail to Provide Info On Payment Dispute Mechanisms and Privacy

8/21/2014

Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of Surveyed Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014

8/21/2014

Americans are Frustrated Being Tied Down for Customer Service Help, and Would Prefer Text Messaging, New Study Finds: 64% of People with Text Capability Would Rather Text than Talk to Companies

8/20/2014

New Research Reveals Opinions About Seniors and Advertising: Most Adults Think Elderly People Are Featured in Ads as Stereotypes, Creating Challenges for Marketing Campaigns

8/20/2014

Coverage Challenges and Content Needs for Today’s Reporters: New Business Wire Survey Reveals Daily Use of Corporate Press Releases, Multimedia and Online Newsrooms by Top Media Outlets

8/19/2014

Modern Back-to-School Shopping: 75 Percent of Moms Will Not Use Social Media for Purchase Decisions—The Vast Majority Will Shop In-Store and Use Smartphones for Coupons

8/19/2014

Marketers Don’t Think That Consumers Want to See Brand Videos: Video Is Not a Top Priority for Brands, New Levels Beyond Report Finds—Even with Over Half of Consumers Likely to Watch

8/18/2014

42-Percent Growth for Enterprise Social Network Adoption Predicted Over Next Two Years, New Report Finds: Study Emphasizes Importance of Archiving Social Network Content

8/18/2014

A Crisis of Trust: Thanks to Invasive Snooping, Data Breaches and Social Media Exploitation, Americans are Increasingly Unlikely to Trust the Federal Government with Personal Info, New Harris Poll Finds

8/15/2014

Digital Advertising’s Small Target: Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue, New TBA Study Reports—Stations’ Digital Ad Revenue up 15% in 2013

8/15/2014

Business Culture In Focus: Entrepreneurs Recognize the Impact of Culture on Their Bottom Line—But 70 Percent Say Theirs Needs Improvement, New turnstone Study Finds

8/14/2014

Mobile Marketing: Digital Coupons Are Driving Mobile And Omnichannel Sales, New RetailMeNot Study Finds—Coupons Positively Affect Brand Loyalty, Incentivize Purchases, and Boost In-Store Sales

8/14/2014

Over 75 Percent of Marketing and Website Pros See Content Creation as Top Priority, New Research Finds: Marketing Leaders' Greatest Digital Priorities Are Content Creation, Landing Pages and Organic Search

8/13/2014

Man's New Best Friend: TV Is A Constant Companion For U.S. Consumers, New National Survey Reveals True Power of the Small Screen—and Americans' Surprising TV Habits

8/13/2014

Mobile Marketing Disconnect: Most Businesses Lack an Enterprise-Led Mobile Strategy, Says Industry Research Report—New IDC Study Finds Only 16 Percent of Businesses Have One

8/12/2014

Reaching the Teen Demographic: New Study Finds 13-to-24-Year-Olds Love the In-Store Experience, and Are Influenced More By WOM and Store Displays than By Social Media

8/12/2014

65% of Marketers Believe Targeting Precision Is Key To Content Marketing Success—But More than Half Are Not Satisfied with Their Current Efforts, New One Spot/614 Group Study Finds

8/11/2014

Video Resolution Significantly Affects Digital Ad Engagement, New Study Finds: Hi-Res Video Grabs Viewer Attention and Keeps It, Impacting Ads’ Overall Effectiveness

8/11/2014

The Value of Marketing Attribution In an Era of Programmatic Audience Development Underscored in New Report: Ad, Marketing and Media-Industry Pros Are Using a Data-Driven Approach

8/8/2014
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