July 23, 2014
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PR Biz Update

Social’s Immense Impact: 63% of Americans Discover Important News on Social Media, New Bubblews Study Reports—Two Thirds of Respondents Cited Dislikes About Today’s Popular Social Sites

7/23/2014

Brand Familiarity, Trust, Subject Matter Authority and Relevance Are Critical to the Success of Sponsored Content, New New Edelman Berland/IAB Research Finds

7/23/2014

B2B Marketers Are Struggling To Connect Content Marketing With Business Value, New Forrester/BMA/OMI Study Finds—Though More Than Half Have Mature Programs, 85% Fail to Make the Connection

7/22/2014

Hiring Departments’ Social Carnage: Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey

7/22/2014

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

7/21/2014

Brands’ Privacy-PR Crisis: U.S. Consumers Don't Trust Any Industry To Keep Personal Data Safe—And This Lack of Consumer Confidence is Likely to Impact Brand Engagement Efforts

7/21/2014

Leadership Crisis: HR Executives Identify Leadership Development as Top Priority for 2014—Too Few Organizations Have Confidence in Leadership Pipeline, Reports New Right Management Study

7/18/2014

Communications Industry Has Blogger-Relations Work to Do, IPREX Study Finds: Global Study of Bloggers Offers Insights Into Their Coverage, Reach and Interaction with PR and Marketing

7/18/2014

Sustainability PR: Millennial Consumers Lead Growth in Green Purchasing—New Green Business Survey Points To Generational Shifts in Green Purchasing Behaviors and Attitudes

7/17/2014

Strategy Crisis: CEOs Are Operating Blindly and in Hindsight Mode, New Study Finds—Chief Execs Blame Tools and Random KPIs for Poor Visibility into Business Performance

7/17/2014

Channels Are Now Irrelevant to Consumers, New SDL Study Reveals: 60% of Millennials Surveyed Expect a Consistent Experience from Brands—Whether Online, In-Store or via Phone

7/16/2014

Innovation Roadblocks Plague Companies, But the Problem Has Little to Do With Ideas or Funding, Execs Say in New Study: The Biggest Challenge to Innovation Is the Process of Getting Ideas to Market

7/16/2014

The Most and Least Respected Brands of 2014: New CoreBrand Report Shows Coca-Cola Breaking Last Year's Tie with Pepsi to Take Top Spot—Delta and H&R Block Lead Least Respected List

7/15/2014

Do Executives Spend Their Time on the Right Things? Companies and Their Leaders Are Distracted When It Comes to Aligning Their Resources With Overall Growth Strategies, Strategy& Finds

7/15/2014

New Mobile-Engagement Study Reveals Moments-Based Advertising Increases Purchase Intent: Rewards Create More Effective Engagement than Banner Ads in Mobile Applications

7/14/2014

Mobile Poised to Become Consumers' New Personal Shopper: New CFI Group Study Finds Consumers Prefer to Shop Through Mobile Apps For a Personalized Shopping Experience

7/14/2014

PR’s CSR Boost: Global Consumers Are Willing to Put Their Money Where Their Heart is When It Comes to Goods and Services from Companies Committed to Social Responsibility

7/11/2014

Strategic Challenges: Half of Companies Are Not Ready for Transformational Change, Says New Study by Forbes Insights and Medidata

7/11/2014

Leaving Big Data on the Table: New Survey Shows Variety—Not Volume—Is the Biggest Challenge of Analyzing Big Data: Report Shows Half of Data Scientists Fed Up with Traditional Databases

7/10/2014

New Kellen Study on Social Media Use by Associations Finds European Associations are More Strategic, While American Organizations are More Mobile-Friendly

7/10/2014

The Evolution of Customer Engagement: New Research Emphasizes the Value of Understanding Today's Consumer—Men Tweet and Women Pin, While Everyone Engages via Facebook

7/9/2014

Marketers Question the Effectiveness of Traditional Radio Advertisements: New Study by CRN International Reveals High Interest in Exploring Other Radio Tactics

7/9/2014

More Big Data Discrepancy: Nearly Half of Organizations Have No Data-Handling Mandate—Employees Feel Responsibility to Protect Corporate Data Despite This Lack of Emphasis, New Research Finds

7/8/2014

Marketing Insights: New Study Dives Into How Consumers Interact With Online Video Content and Advertising—More Than Half Watch All Ads in a Half-Hour Recorded or On-Demand Show

7/8/2014

Retail-PR Challenge: Companies Must Crack Social Customer Service in Order to Survive—Social Customer Service Technology Poised to Become No. 1 Investment in 2014, New Study Finds

7/7/2014

Online Newsrooms, Press Releases Critical Resources for Journalists, According to 2014 Media Survey: Journalists Reveal Their Preferred Sources, Content Types and Newsroom Features

7/7/2014

America’s Most Patriotic Brands Revealed In New Brand Keys Study: Jeep Rated No. 1 Again, Levi Strauss and Coca Cola No. 2 & 3, While Apple, Amazon, Facebook & Google Move Into Top 50

7/3/2014

Rewarded Advertising Boosts In-App Ad Sentiment and Brand Perceptions, New Study Finds: Research Shows Consumers Feel More Positively About Brands that Utilize Rewarded Advertising

7/3/2014

Big Data’s Unrealized Promise: 75 Percent of Businesses Are Yet to Reach Production with Big Data Analytics Despite Growing Investment, New Study Finds

7/2/2014

Communications Lingo: New Millennial Study Reveals Language Strategy is Critical to Enhancing Customer Experience Success—Nearly Half Are More Likely to Purchase if Info Is In Their Preferred Language

7/2/2014

Strategy Crisis: Execs Say Their Companies Spend Too Much on Low-Priority Initiatives and Cut Costs Indiscriminately—And Divert Money Away From Strategically Important Projects, Strategy& Study Finds

7/1/2014

Ads In Local TV News And Search Lead All Other Media In Driving Consumers To Investigate Or Purchase, New GfK Study Finds: Local TV News Compares Favorably as Marketing Vehicle to Other Platforms

7/1/2014

73% of Global CCOs Increasingly Hiring Social Experts, While Number of Global CCOs Taking on Marketing Oversight Jumps 35% From 2012, New Weber Study Finds

6/30/2014

Brands that Commit to Creating Shared Value Continue to Outperform, New “Best Global Green Brands Report” Finds: Ford Claims #1 Spot, Toyota Falls to #2, while IKEA and Zara are Top Risers

6/30/2014

Changing the Face of Modern Consumerism: New Research Reveals Surprising Insights on Millennial Consumers’ Path to Purchase

6/27/2014

The Brands of Summer: As the Hot Season Kicks Off Across America, Consumers Turn to The Most Appealing Brand Names—Top Brands of Summer Revealed

6/27/2014

New “Word of Mouth Marketing in the Digital Age” Study Finds that Traditional WOM Methods Are More Commonly Used than Social Media—Websites Generate More WOM Referrals

6/26/2014

U.S. Advertising and Marketing Executives Reveal Hiring Plans for Second Half of 2014 in New Creative Group Study, Which Finds Companies Easing Up on Hiring Freezes

6/26/2014

Marketing In Transition: 4 in 5 Marketing Execs Expect Digital Technologies to Drive a Transformation of Corporate Marketing Over the Next Five Years, New Accenture Survey Finds

6/25/2014

Evolution of Business: New Strategy& Research Predicts Notable Change in C-Suite—Women Will Be a Third of Big-Company CEOs Before Mid-Century

6/25/2014

Brands At Risk: Majority of Fortune 1,000 Companies Lack Critical Resources to Anticipate, Understand and Manage Emerging Business Threats, New Study Finds

6/24/2014

New Study Examines Retail Marketers’ Views on Shift from Traditional to Digital Marketing Channels: Results Reveal Optimism For Digital Marketing That Isn’t Yet Reflected in Budget Allocations

6/24/2014

Strategy Crisis: Most Execs Say Their Companies Aren't Up For the Challenges of the Coming Decade—They Lack Strategic Orientation and Tools, According to New Study

6/23/2014

Sustainability PR: Urgent Demand for Employer Focus on Sustainability Demonstrated in New WeSpire Study—Trending Data Indicate Growing Millennial Influence

6/23/2014

Feeding the Marketing Machinery: New Cint Research Explores How Obtaining Consumer Opinion Can Help Brands Create a Targeted Ad Campaign

6/20/2014

Why Is Your Facebook Feed Covered with Buzzfeed Posts? Because Funny and Informative Content Is King: New Social@Ogilvy Study Seeks to Establish What, Why and How Social Users Share

6/20/2014

PR Profession Enjoying a Multi-Year Period of Expansion in Budgets and Staffs: According to USC Annenberg’s New Eighth GAP Study Assessing PR Industry Trends and Practices

6/19/2014

Top Tips to Boost Your Mobile Marketing Campaign in 2014 Revealed In New AWeber/60 Second Marketer Study: Report Also Includes Action Plan to Maximize Campaigns

6/19/2014

B2B Companies Are Spending More to Improve their Customers’ Experience—But the Large Majority Are Likely Wasting Up to Half of Their Investments, New Accenture Study Finds

6/18/2014

New Edelman Study Finds Consumers Want Entertainment “Selfie-Style”—Immediate, Engaging and Socially Driven Content Are Fundamental to Today’s Experience

6/18/2014
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