April 23, 2014
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PR Biz Update

Branding and Big Data: New Social Intelligence Study from Loyalty360 and Maritz Connects Emotion and Sentiment to Brand Loyalty Analysis

Perception is reality in today’s socially enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented opportunity for tapping into “social intelligence,” a vast and largely under-utilized category of Big Data now available to marketers, according to new research from Maritz Motivation Solutions. Critical to leveraging this social data is not only knowing what consumers are saying about brand loyalty, but also better understanding the reasons why and the emotions driving them. “Marketers are always seeking actionable customer insights they can use to make smarter and well informed decisions …”

Mobile Marketing’s Domination: Half of All Mobile Users Rely on Devices Before, During and After a Shopping Experience, New RadiumOne Study Reveals

RadiumOne this week released findings from its 2nd Annual Mobile Shopping Survey, shedding new light on how mobile can help brands best engage with consumers based on stage of the buyer's journey—pre, during and post retail. The results revealed half of mobile users surveyed clicked on a mobile ad in the last quarter. Additionally, 61% of respondents made at least one mobile purchase in the past 6 months. When it comes to maximizing click through rates (CTRs), reaching consumers with mobile ads while gaming outperformed videos by 5:1. "The opportunities for brands to engage consumers at all points of the marketing funnel have finally reached mainstream scale, with mobile users engaged …”

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Eric Schwartzman
Founder and CEO, Comply Socially

Bulldog Reporter’s PR University presents a new Master Class Webinar

Social Media Compliance for PR & Marketing: Managing the Risks and Capitalizing on the Opportunities of Social Media at Work
Friday, May 2

Did you know you could be fined $11,000 per incident for tweeting on behalf of a client or employer without making the necessary disclosures, $8,000 per incident for publishing images online without the copyright owner’s permission or as much as $250,000 for buying “fake” reviews and endorsements online?  Contrary to popular belief, you don’t have to be in a regulated industry to get fined and penalized for non-compliant social media. If you’re a US-based employer, there are nearly a dozen rules and regulations governing compliant use. Nobody wants to get sued because of something they (or someone else!) posted on social media. So how valuable would it be to learn practical social media compliance steps straight from the nation’s leading compliance expert so you can protect your brand and minimize risk in social media? If you’ve ever wondered whether you violated a copyright law by sharing an image on social media or whether a particular post could attract lawyers, then this training session is for you. In just 90 minutes, you will learn how to practice enterprise-wide social media communications—and protect your reputation at the same time. Focusing on strategies for managing the risks and capitalizing on the opportunities of transitioning to a holistic, social business model, this event is presented by social media compliance expert Eric Schwartzman, CEO, Comply Socially, who will arm you with the know-how you need to safely promote and protect your brand online.



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Deskside

Media Outreach Strategy: Use Audience Tags to Help Manage Your Media Lists

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

As I've noted several times in this column, many problems with misdirected PR pitches boil down to a misunderstanding of the journalist's audience. You may know that a trade publication covers pharmaceuticals, but who are the readers? Pharmaceutical company executives? Hospital directors? Drug store managers? Pharmacists? Physicians? A pitch that works for one of these groups may not be appropriate for the others.

The same applies to consumer outlets. A magazine may cover fitness, but are the readers predominantly men or women? What's the age range? Are they fitness enthusiasts who go to the gym every week, or are they just looking to lose a few pounds?

Even a category as specific as parenting can trip you up. Parents is geared for families with young kids, whereas sister pub Family Circle is for families with teens and tweens. Pitching baby or toddler gear to the latter makes it clear to the editors that you never bothered to identify their readers ...

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Michael Smart
Founder, MichaelSMARTPR

Bulldog Reporter’s PR University presents a new Master Class Webinar

Advanced Blogger and Influencer Relations Workshop: Mastering the Latest Paid and PR Pitching Techniques to Boost Placement
Friday, May 9

How would you like to learn the best tips that will take your influencer and blogger relations program to the next level—so you’ll be able to craft and deliver more persuasive and impactful pitches or campaigns to the top influencers on your beat? How valuable would it be to your team to learn the secrets PR veterans use to research, target and build relationships with the today’s digerati? Learn the latest influencer and blogger relations techniques—including how to define and track influence, the basics of data science, how to navigate paid promotional partnerships with bloggers, how to create brand ambassadors—in this 90-minute workshop presented by veteran PR instructor Michael Smart and social media expert Sandra Fathi (Founder, Affect Strategies). Not only will they teach you to plan influencer campaigns, craft powerful blog pitches and deliver more successful results—but you’ll also leave this session with new tactics for researching and successfully working with influencers—so you can reach millions of readers and show greater PR ROI for your efforts. 



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Thought Leaders

The Digital Conversation: 3 Tips for Listening to Understand

By Jacquelyn German, Slice Communications

Lately there’s been a lot of talk about listening, and the role it plays in social marketing. We were taught from a young age to listen—to our parents, our teachers, our coaches and our friends. But were we taught to listen with the intent to reply, or the intent to understand?

For example, when your brand is “listening” to the conversation about your product or industry, are you constantly searching for material for your next blog post or Facebook status? Or do you comprehend the messages, needs, and suggestions that go hand-in-hand with the digital discussion? Gathering ideas from your peers is a helpful practice, but when you’re always thinking one step ahead, you might be missing crucial information.

American Express, Adidas and Starbucks each waited over 100 days after joining twitter to send out their first tweets. (via @niallcook) Like most brands, they could have just jumped right into the conversation. Instead they waited, watched, learned—and most importantly—listened. They took that time to figure out how to best approach this new social network, and as a result, have seen tremendous growth in followers and engagement

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Sean Timberlake
Founder, Punk Domestics; Writer, “Hedonia”

Bulldog Reporter’s PR University presents a new Meet the Editors Webinar

New Food and Beverage PR Summit: Top Food Media Reveal Emerging Story Topics & Fresh Pitching Tips to Reach Millions
Thursday, May 8

Are you interested in tapping into the growing hunger for food and beverage news? Would you like to get your culinary offerings on the menu of top epicurean influencers? If so, how valuable would it be to learn exactly what the top sites and scribes are covering—and the many ways PR pros can pitch them and score priceless coverage in their outlets? If you’re ready reach millions of foodies with your epicurean products or services, then plan to attend this intensive, 90-minute webinar. It features PR University’s panel of leading food and beverage editors and bloggers—including Maureen Petrosky, lifestyle expert, NBC’s “Today Show” and author of “The Cocktail Club; Amy Zavatto, food/wine/spirits writer and deputy editor, Edible Manhattan/Brooklyn; Helen Rosner, Executive Digital Editor, Saveur magazine; and Sean Timberlake, founder, Punk Domestics—who show you how to score bountiful coverage in this highly competitive media landscape that ranges from top print titles to online sites, blogs and broadcast outlets.



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Winning PR Campaigns

Blogger and Video Blogger Outreach: Marriott Case Study Reveals Story Topics & Tips for Pitching the Web’s Top Influencers

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Bloggers are proven to drive millions of consumers (and consumer spending) to the products, services and destinations they write about. If you’re a PR pro in the business or consumer market, blogs will soon be your number-one priority when it comes to coverage—if they aren’t already. What’s more, video bloggers (or “vloggers”) are transforming the blogosphere with eye-catching content that engages Web-surfers in unprecedented ways. Getting your brand featured in an online video is now akin to scoring coveted airtime in a TV broadcast.

Travel blogs in particular are among the most trafficked sites online—with millions of readers turning to them for the latest travel scoops and deals. Diamond Public Relations, a boutique PR agency with one client that craves lots of ink, has been leading the way in travel blog wins. The client is Florida Marriott, a group of 14 unique hotels, spread throughout the Sunshine State and touting different attractions and amenities. In a hard-hitting campaign, Diamond PR tapped top bloggers and vloggers to promote Marriott’s many locations and increase the brand’s reach online ...

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Not for Profit PR Awards

Now Accepting Entries:

2014 Not-for-Profit PR Awards

This year some 88 Bulldog Not-for-Profit PR Awards will be granted—honoring the best our industry has to offer in communications related to not-for-profit organizations. Why should you enter? First, because the Bulldog Awards are the only Awards judged by working journalists, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry program. Third, entry is easy and inexpensive. Deadlines: March 31, April 14, April 30.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Not-for-Profit PR Awards Brochure



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Idea Bank

Isn’t It Time to Grow Beyond Green PR? 4 Tips for Taking Cause Marketing to the Next Level

By Brian Pittman

Savvy communicators know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. But you can’t just “jump into” corporate social responsibility or cause marketing—it must be a strategic step, and must align with your client of company’s overarching goals. The following quick tips, courtesy of PR University panelist Michele Sterne, vice president at cause marketing consultancy For Momentum, should help (for more cause marketing insight, make sure to check out the For Momentum blog here):

1. Consumers buy with an eye toward “green”—start there. Sustainability and “green” initiatives are a place to start—but by no means represent the whole of the cause-marketing spectrum. That said, consumers certainly do buy with an eye towards “green,” says Sterne. She points to recent findings from the 2013 Cone Communications/Echo Global CSR Study ...

       

Bulldog Reporter's New Mommy Blogger Contact Guide gives PR pros an inside track to 290 popular and influential bloggers, including all available editorial contact information—email addresses, website and Twitter links, and/or phone numbers.

Download Now!

This rare list has been updated for Winter 2013 and is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited and influential mommy blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date mommy blog list on earth. Best of all, you can download the latest Mommy Blogger Contact Guide now. It's a mommy blogger media pitching and placement gold mine!
Download your copy now.



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On Deadline

Comms Mandate: The Life of Your Business Depends on Strong Communications

By Ana M. Gamonal de Navarro, EDF Communications

At one point or another, most business owners have asked themselves: What is the key to success? Though this question can be answered in many ways, there is one required element that should come to mind: Communications.

Businesses cannot thrive on anonymity; without good communications in the form of a PR strategy, an organization can quickly fall apart. This is not to disregard the importance of leadership, innovation, and financial strategy, all of which are necessary for a fruitful business endeavour, but the need for effective communications—internally, with partners, and with the public—must also be emphasized. When you have a good strategy in place, the possibilities are endless.

Beyond cultivating effective leaders as communicators, businesses need to be able to tap into spokespeople, third-party endorsements, channels, tools and/or external activities through media or otherwise, which will help keep their brand relevant and in the public eye ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



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Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

Media Pro

To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage." No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

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Laurel Haas
Social Responsibility Manager, American Licorice Company

Bulldog Reporter’s PR University presents a new Master Class Webinar

PR’s New CSR Frontier: Innovative Corporate Social Responsibility Strategies for Boosting Brand Equity and Proving ROI
Thursday, April 24

Corporate social responsibility (CSR) and sustainability reporting—is a growing responsibility for those tasked with building, protecting and communicating brands. Yet many communicators aren’t up to speed on new regulations, trends and strategies when it comes to reporting environmental, social and governance performance. And others fail to see the brand-building opportunity beyond crafting basic “green PR” initiatives. How valuable would it be to hear top experts share their best practices and the newest tools for using CSR to improve reputation, woo consumers and increase engagement? Come join our experienced panel who will share their knowledge with you: Lindsay Garcia, Manager, Sustainability and Public Affairs, Caesars Entertainment; Laurel Haas, Corporate Responsibility Manager, American Licorice Company; Sally McConnell, VP of External Affairs, KABOOM!; Michele Egan Sterne, Vice President, For Momentum; and Kelley Schultz, Director of North America Communications, CA Technologies. 



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2014 Stars of PR Awards

Now Accepting Entries:

2014 Stars of PR Awards

This year some 95 Bulldog Stars of PR Awards will be granted—honoring the best and brightest in our industry. Why should you enter? First, because the Bulldog Awards competition is the only one judged by working journalists—some of the most critical and objective media practitioners and some of the people we work hardest to please. When they say you’re the best, you know you know you are. Second, because when you win a Bulldog Stars of PR Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other awards program for communications professionals. Third, entry is easy and inexpensive. Early entry deadline: Monday, June 2; extended deadline: Monday, June 16; final deadline: Monday, June 30. For complete details, print out the six-page brochure now.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Not-for-Profit PR Awards Brochure



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