Companies Build Consumer Brand Loyalty Through Simple Birthday Greetings and Special Incentives, New Fulcrum Survey Reveals—87 Percent of Consumers Report Increased Brand Loyalty
Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays according to the latest online survey conducted by analytics and marketing technology provider Fulcrum. The survey finds that nearly three out of four (74 percent) consumers who received birthday messages from a company they do business with thought more positively of the company afterwards. Eighty-eight percent of those positive reactions translated to increased brand loyalty. "While marketers who recognize their customers' birthdays assume the message creates an even stronger relationship with them, our consumer research confirms the positive influence on both the brand's image and future sales to that customer …”
Marketing to Women a Wise Move by Small Businesses Because Women Hold the Purse Strings, New Research From The Link Agency Finds—Women Are the Major Decision Makers on Most Purchases
Do you want to sell your products to a population with money and the power to make decisions? Market to women—and use social media if they have kids under 18. According to The Link Agency, that's the word from several recent studies showing women, especially Moms, are connected and their purchasing power is huge and not going away. Recent studies by comScore and BabyCenter show 90% of moms with kids under 18 use social media; an estimate by eMarketer put that number at a whopping 35.7 million women last year alone. But most brands are not connecting with those women—only 9% of the women surveyed believed marketers reached them effectively …
Analyze This: Social Media Measurement Expert Gives PR a 5-Step Process for Showing Digital ROI
Thursday, December 19
If you’re grappling with how to measure the effectiveness of your social media programs, you’re not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle . . . and how can I measure the results, so I can prove the value of my social media efforts to management? The good news: The industry’s leading social media measurement expert Katie Paine has developed a five-step process for crafting easy-to-understand objectives and metrics for measuring the success of social media programs. This exclusive 90-minute webinar will show you precisely how to use the latest social media metrics to measure your online marketing success. Be sure to register for this event guaranteed to give you the tools, strategies and methodologies that are the most productive ways to ensure social media success.
By Marsha Friedman, CEO, EMSI Public Relations
December is National Write a Business Plan Month—so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan.
Even if you launched your business years ago, it's important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.
One of the most critical elements of any business plan is your marketing strategy. Too often, people don't think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.
Or, they do put thought and effort into planning for market research, promotion and positioning—and then never follow through on their great ideas ...
The Incredible Power of Message Mapping for PR: How to Focus Messages to Strengthen Branding, Positioning and Reputation
Friday, January 10
Focusing your messages around a unifying strategic theme gives your communications program—from the employee newsletter to the press release to the annual report—a singular, impactful power. The good news is that a simple “message map” can help you quickly craft consistent, compelling messages—and help you train anybody to communicate your media messages powerfully and clearly. Media trainer Tripp Frohlichstein literally invented the technique and has taught thousands of top spokespeople to use message maps to stay “on message,” influence audiences and control crisis situations. In this advanced hands-on, half-day webinar workshop, he will reveal a message mapping methodology you can use time and again to break through the media clutter and achieve C-suite goals with your PR communiqués and messages. Not only will you discover simple templates and new writing tips, but you’ll also learn how to apply these tactics to transform your messaging and start generating the results sure to skyrocket your value to the organization.
By Jennifer Gehrt, Founding Partner, Communiqué PR
Effective collaboration can lead to increased productivity and improved professional relationships, not to mention better overall results. With 96 percent of executives citing a lack of collaboration or ineffective communication for workplace failures, collaboration should certainly be a priority for most professionals (Source: SalesforceRypple).
In a profession in which success relies on buy-in, approval and direction from a variety of sources, effective collaboration is particularly essential for communications professionals. Whether managing client relationships in an agency or working with other teams in an in-house role, I’ve found the below to be a few best practices for successful, effective collaboration.
1. Define success. In order to achieve success, it’s necessary to first come to a mutually agreed-upon definition of what that success will look like. If this conversation doesn’t take place, you might be working toward a completely different standard of success than the client (or department) to which you’re reporting back. It’s impossible to meet someone’s expectations and requirements unless you understand what they are ...
What’s New & What’s Working in Hospital PR & Marketing: Advanced Best Practices for Integrating Traditional, Social and Mobile
Friday, December 20
Finally, a half-day webinar that gives communicators at hospitals and medical facilities or services the latest digital, mobile, social and integrated strategies used by smart communicators to increase patient loyalty and engagement, positive press coverage, website traffic, donations and even revenue: Bulldog Reporter’s “What’s New & What’s Working in Hospital PR & Marketing: Advanced Best Practices for Integrating Traditional, Social and Mobile.”This webinar workshop takes place Friday, December 20, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, plus practitioners from the Mayo Clinic, Johns Hopkins Medicine, Cleveland Clinic, Mercy Health System, Aurora Health Care,North Shore-LIJ Health System, Beaumont Health System, City of Hope Comprehensive Cancer Center and G2 Communications, Inc,who share valuable secrets about how to harness the amazing power of digital, mobile and social networks and score major media coverage and reach. Discover their integrated planning strategies, engagement and measurement techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. The regular price for this event is just $695. Register by Friday, November 15 to save $200; register by Friday, December 6 to save $100. Print out the five-page Brochure
By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter
A brand is only as good as its brand story, but oftentimes your key concepts get twisted, torn up and misrepresented by reporters looking for a blockbuster piece. Interviews are a dangerous game for PR pros and spokespeople, and it’s important to ensure the right messaging makes the final cut in print, digital, radio and TV. In this day and age, any piece of coverage can go viral, and don’t think “gotcha” journalists are going to hold back if they catch you at your worst. So don’t let them. In the following case study, one top brand takes a potentially disastrous product launch and wins pitch-perfect placements—and offers a foolproof guide for media training success.
When world-renowned music artist will.i.am of The Black Eyed Peas set out to start a new initiative, there was no way the media wouldn’t be watching closely—especially because his concept was unprecedented, unglamorous and somewhat complicated. Born of will.i.am’s environmental concerns and The Coca-Cola Company’s support, the brand called EKOCYCLE sought to sell lifestyle products made with recycled materials. The first product line would be created in partnership with existing companies, and, unlike other eco-friendly goods, they’d be sold at luxury-level prices (headphones for $349, baseball caps for $32). With a commercial scheduled to debut during the Summer Olympics, EKOCYCLE asked the PR pros at Rogers & Cowan to clarify its cause with solid media coverage—in just three weeks ...
Advanced Content Strategies for Social Media: What Your Company Should Talk about to Make Others Talk about You in 2014
Friday, January 3
How valuable would it be to learn easy steps straight from digital PR experts for creating better social media content in 2014—content that spreads your message, increases your media coverage and boosts sales? Good news: Not only will this advanced training session reveal how to create and share remarkable social media posts and which social media channels you should be using to reach wider audiences in the year ahead—but it will also provide best practices and real-world case studies guaranteed to help you transform your business and supercharge your social media program. In just 90 information-packed minutes, our exclusive panel of social media experts at top brands like AARP, Princess Cruises and Beam Global will give you a proven five-step methodology for creating a winning social media content strategy that is not only simple and practical—but that’s also guaranteed toincrease your social media reach, results and ROI in 2014.
There is a fine art to using social media to turn on—and not turn off—media contacts. Once you learn to walk that line, you can take advantage of the power of social to turn media relationships into placements, which you can leverage into redistribution via social media.
So what are media insiders looking for from PR pros who find, follow and friend them via social? Some quick takes and tips from PR University media panelists past and present:
1. Follow media on social to help personalize email pitches. “One of my favorite pitches mentioned an anniversary trip I was taking) in the beginning—which showed he was following my social media accounts,” said Tésa Nicolanti, blogger, “2 Wired 2 Tired.” In addition, she said the PR pro included a link (a bonus) and also included the accent over the e in her name (big bonus). “No one ever does that or knows how to do it, so when it’s there I am always surprised and appreciate that time was taken to do it,” she said ...
Advanced SEO Writing Workshop for PR: 7 Steps for Optimizing Copy, Content and Careers in the Era of Social Search
Thursday, December 12
Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t reviewed and retooled your SEO play book in the six months to incorporate new search algorithms and such elements as visual content and even Facebook Search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Thursday, December 12. The regular registration fee is $695. Register by Thursday, November 14, and save $200; register by November 28 and save $100. Go to online details, print our 3-page brochure or phone 1-800-959-1059.
By Robert Passikoff, President, Brand Keys
In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year.
For marketers and brand managers who want stay ahead of that trajectory, analysis and insights from Brand Keys' validated and predictive loyalty and engagement metrics, collected from over 100,000 consumers this year, identify 14 critical trends will become brand realities in 2014:
1. Consumers Expect More: Over the past five years consumer expectations have increased on average by 20%. But brands have kept up only by 5% annually, a big gap between what's desired and what's delivered. The ability to accurately measure real, unarticulated expectations, will provide significant advantages to brands that can engage and delight.
2. Attention Must Be Paid to Brands: With increased expectations will come a greater sense of product and service commoditization. You may be known, but you need to be known for something meaningful and important to consumers ...
Advanced Social Media Relations for PR: Experts and Editors Reveal How to Score More Media Hits Using Twitter, Facebook and LinkedIn
Friday, December 13
If you would like to learn how to use social networks like Twitter, Facebook and LinkedIn to connect with target journalists and generate more story placements and online buzz—so you boost not only your media hit rate, but also your value to the organization—then this is one advanced social media relations session you can’t afford to miss. You’ll learn firsthand from Sandra Fathi (Founder, Affect Strategies), Ashley Berthelot (Director, Louisiana State University Office of Communications), Jeffrey Hiday (Director, Office of Media Relations, RAND), Jim Lin (“The Busy Dad Blog”; Digital Strategist, Ketchum Public Relations) and Helena Stone (“Chip Chick” blog) how to systematically use social networks as a tool to connect with target journalists, bloggers and influencers—and approach them with story ideas. In just 90 minutes, you’ll learn how to turn your social media presence into a story-generating machine and discover up-to-the-minute case studies of social media pitching successes. If you want to take your social media PR plan to the next level, this event will give you the know-how you need to start generating story placements as soon as the webinar is over.
Today’s Media Moves:
Today’s Journalist Pitching Tip:
2014 Media Relations Awards Info
Tuesday, December 31
Announcing the 2014 Bulldog Media Relations Awards—more chances to win ultimate prestige than any other awards program
This year some 100 Bulldog Media Relations Awards will be granted—more than any other competition—honoring the best our industry has to offer in media relations campaigns. Why should you enter? First, because the Bulldog Awards are the only Awards judged by working journalists and bloggers, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry program. Third, entry is easy and inexpensive.
Introducing Bulldog Reporter's "Giant Book of PR Creativity: 253 Brilliant Campaigns for Inspiring High-Impact Public Relations"
If you only add one book to your professional library this year, make it “The Giant Book of PR Creativity.” This collection of the best PR campaigns of the past decade is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull “The Giant Book” out before you plan any campaign: Use it to review case studies of brilliant campaigns that match your product type, your communications challenge or your creative strategy. “The Big Giant” gives you in-depth analyses of 253 award-winning efforts that earned unparalleled digital and traditional media coverage. Get online details, print the brochure or call 1-800-959-1059 to order.
HOW TO SKYROCKET PR RESULTS ON FACEBOOK: THE COMMUNICATOR'S HANDBOOK FOR BOOSTING VISIBILITY, ENGAGEMENT AND SALES ON THE WORLD’S MIGHTIEST SOCIAL NETWORK
Among all social media, Facebook presents the most powerful opportunity for PR pros—since the network’s reach has grown so huge—1.3 billion users—worldwide and since it facilitates engagement like no other medium. But if PR and communications want a fair share of the Facebook marketing budget, we must master it: Introducing the most up-to-date, definitive handbook on Facebook PR, from how to build a huge following, best posting techniques and Facebook faux pas . . . to Facebook media pitching, engagement secrets and the latest, hottest time-saving Facebook tools. Facebook PR gives you an incredible tool for reaching and influencing your markets (and for increasing your career value!)---now Bulldog Reporter’s newly updated, 2014 guide, “How to Skyrocket PR Results on Facebook: The Communicator's Handbook for Boosting Visibility, Engagement and Sales on the World’s Mightiest Social Network” brings this power to your communications team. Normally $345; introductory savings price: just $245 (expires 12/31/2013). Get all the details now.