July 24, 2014
Subscribe to the Daily 'Dog
PR Biz Update

Bridging the C-Suite Divide: Gap Between CMOs and CIOs Narrows, But Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, New Accenture Research Shows

Chief marketing officers and chief information officers say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture. The study, Cutting Across the CMO-CIO Divide, which was conducted by Accenture Interactive, is based on a survey of more than 1,100 senior marketing and IT executives around the globe. A key report finding indicates a growing collaboration between CMOs and CIOs—43 percent of marketers and 50 percent of IT leaders think their relationship with the other has improved …

Ad-Targeting Generation Gap: Younger Viewers Find Targeted Ads More Invasive Than Older Viewers, New STRATA Study Finds—Humor Cited As Most Effective Tool to Attract Online-Ad Viewership

STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted and non-targeted ads were found to be equally invasive by a majority of those in the older demographics. Seventy-six percent of those in the 60+ age bracket and 61% of those in the 45-60 demographic found both types of video ads to be just as intrusive. Younger viewers aged 18-29 and 30-44 responded at lower rates of 52% and 54%, respectively …

dd%20ad%20square.jpg
James E. Lukaszewski
APR, Fellow PRSA, The Lukaszewski Group Division of Risdall Public Relations

BULLDOG REPORTER’S NEW WEBINAR WORKSHOP

Announcing the Red Alert! Advanced Crisis Training Workshop: What’s New & What’s Working to Protect Your Brand’s Reputation in the Era of Cyber Attacks
Friday, July 25

Are you truly ready for a crisis? Most crisis plans are impractical or fail to take into account social media contingencies. Learn how your organization can create and execute a workable, social-media-savvy crisis plan to successfully manage and minimize the adverse effects of any crisis situation—whether it’s a product recall, layoffs and financial shortfalls, a natural disaster or worse. If you haven’t reviewed and retooled your crisis play book in the last year to incorporate the latest social media contingencies, now is the time: Once you learn to write a bulletproof crisis plan step by step, counsel leadership on key issues in crises, conduct crisis drills, and use the latest crisis response checklists and flowcharts, you’re bound to skyrocket your value to the organization while ensuring maximum risk reduction in a variety of situations. This hands-on, half-day webinar workshop will give you the skills you need to create and implement a practical, cost-effective and social-media-ready crisis plan, step by step. This workshop is presented by crisis expert Jim Lukaszewski and Josh Dahmes, president of digital marketing at Risall, live on Friday, July 25.  Go to online details, print our brochure or phone 1-800-959-1059.



view counter
Prime Research

Experts Say: Big Data, Lack of Industry Standards & Tying to Business Objectives Continue to Top PR Measurement Challenges—Feature 1

By Jon Greer, Contributor, and Richard Carufel, Editor, Bulldog Reporter; Presented in Partnership with PRIME Research

In the era of big data, communicators are increasingly challenged to not only provide measurable proof of their programs’ effectiveness—but also a deeper analysis of the data they gather. The first step toward developing a research and measurement program that meets these mandates is understanding C-suite hot buttons and the critical measurement challenges Fortune 1000 communications executives like you face every day. For example, what are the biggest reasons communications execs turn to measurement? What problems are they trying to solve? What pain are they trying to alleviate?

For the answers, Bulldog Reporter and PRIME Research interviewed measurement thought leaders and members of the Institute of Public Relations’ Measurement Commission as part of a joint “2014 Corporate Communications Practices Measurement Study.” Early findings will be published here as an article series and later included in the comprehensive study designed to help communicators develop programs that tie more closely to corporate objectives, increase the influence of communications in corporate strategy, and improve the return on corporate investment in communications research and measurement. This first article of four assesses today’s top measurement challenges ...

 

Research-Based Public Relations Insight

With offices around the world, PRIME Research marries technology with talent to provide international clients with research-based public relations insights and guidance to help inform better communications and business decisions. For more information about PRIME, email Brittany Luse at luse@prime-research.com.

 

 

view counter
Deskside

PR Managers Beware: Are Your Employees Using the "Fake Reply" Gimmick?

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

As any regular reader of this column probably knows, one of my biggest pet peeves about PR is the "fake reply." This is a tactic wherein a PR person sends a follow-up email with "Re:" in the subject line, making it appear that we have an existing relationship and that they're replying to an email from me. I first noticed the practice two or three years ago, and I've spoken with other journalists who have seen it as well.

I've long wondered how this gimmick came about. I pictured an oily Gollum-like creature crawling out from under a rock somewhere, slithering up to a keyboard and sending this: "SECRET REVEALED! SIMPLE EMAIL TRICK GUARANTEED TO BOOST YOUR OPEN RATES!!!" Followed up, of course, with: "Re: SECRET REVEALED! SIMPLE EMAIL TRICK GUARANTEED TO BOOST YOUR OPEN RATES!!!"

However, on the few occasions when I've complained to senders about the tactic, no one mentioned this mythical creature ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



view counter
Thought Leaders

When a News Outlet Has Been Scooped: 3 Common Responses—and PR Lessons

By Matt Baron, Founder, Inside Edge: Public Relations & Media Services

Do you remember which media outlet was the first to break the news of the terrorist attacks on Sept. 11, 2001?

More importantly, do you realize the relative insignificance of the answer? Storytelling is a marathon, not a sprint. Between being first and being best, there’s no question that the latter is preferable—although achieving both is attainable on occasion.

For a journalist, one of the most satisfying moments is breaking a story before the competition. But other than journalists, and perhaps their moms, hardly anyone else really cares who nurtured a tip into working the angles that ferreted out the details that became a “scoop.”

It’s not a question, then, of whether a news organization will be scooped, but what avenue you choose when you are inevitably scooped ...

Get full contact info for more than 185 of America's most popular talk and interview shows

New 2014 Top Talk & Interview Show Producers Contact Guide—Place your clients on more than 185 national and local radio and TV talk and interview shows.

This new list is guaranteed to increase your chances for scoring blockbuster media placements among these top TV and radio talk and interview shows. If you want to get authors, experts, celebrities, artists, chefs, entertainers, politicians or personalities in any field into the most-watched national and local TV and radio talk and interview shows—now’s the time to start pitching. But first you have to know who the most influential producers are and how to make contact with these elusive executives. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date talk and interview show producers guide available, featuring producer contact info—including email addresses, website and/or phone numbers—for more than 185 top national and local programs and 770 contacts, Best of all, you can download the new 2014 Talk & Interview Show Producers Contact Guide now. It’s a TV and radio pitching and placement gold mine!



view counter
Winning PR Campaigns

Toyota Video Scores 1 Million Views, Lifts Brand Perception and Skyrockets Consumer Trust with CSR Campaign

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

How do PR pros increase trust in a brand? Toyota has an exemplary PR team that inspires consumers to see beyond its cars and deep into its corporate culture. Through ongoing qualitative and quantitative research, they know that a key driver of consumer trust in auto companies is an image of citizenship—and that when consumers learn about Toyota’s history of giving, they appreciate how the company lends a hand to those in need. The PR magic is in appropriately and compellingly positioning Toyota’s good work in the public eye.

TSSC is a not-for-profit within Toyota that shares the company’s production know-how with non-profits to help them improve operations and do more with less. Since its founding in the early 1990s, TSSC has worked with organizations to accomplish goals such as speeding up construction after Hurricane Katrina and reducing the wait-time at a community kitchen in Harlem. However, TSSC was not well known outside of Toyota, and the company needed a better way to show stakeholders how it was extending its impact on the community ...

dd%20ad%20square.jpg
2014 HIGHER EDUCATION PR AWARDS

Now Accepting Entries

2014 HIGHER EDUCATION PR AWARDS
Friday, August 15

This year some 64 Bulldog Higher Education PR Awards will be granted—more than any other competition—honoring the best our industry has to offer in communications campaigns for colleges and universities. Why should you enter? First, because the Bulldog Awards are the only higher education awards judged by working journalists, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry awards program. Third, entry is easy and inexpensive. First savings deadline is Friday, July 18. Complete online details.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Higher Education PR Awards Brochure



view counter
Idea Bank

Pitch Perfect: WSJ Insider, PR Vets Share 5 PR Tips for Breaking Through to A-List Media

By Brian Pittman

There’s still no better way to get a story in the media than reaching out to a journalist or blogger directly and pitching the idea to them by phone, email or social networks like Facebook, Twitter or LinkedIn. But pitching hard-bitten journalists can be challenging—especially when you’re working at cyber-speed under tight pressure from bosses and clients. Here are a few quick tips from journalists and PR pros alike to help you more effectively pitch traditional and new media:

1. Try the “non-pitch” pitch. We’ve said it before, but it bears repeating: Public relations is more about relations than any one pitch. That’s why PR pros like Doug Simon recommend what he has called the “non-pitch” pitch. This involves picking up the phone and introducing yourself to a target journalist on your beat—and should be positioned more as an “informational” call than one containing a hard pitch. Here’s what it looks like ...

dd%20ad%20square.jpg
Carmelle Druchniak
Principal, Scout PR (Formerly at Stonyfield)

Bulldog Reporter's PR University presents a new Master Class Webinar

10 Seconds to Succeed or Die When Pitching Media: Powerful Elevator Pitches for PR Pros
Thursday, July 31

It’s never been easier to reach out to a journalist or blogger, whether it’s by email, Twitter or, of course, the telephone. But that access doesn’t guarantee pitching success. You still have to make the right pitch—at the right time—to score that precious media placement. Learn how to pitch more effectively by learning the secrets of the pros who pitch A-list media daily—including Adam Williams, Media Relations Manager, APCO Worldwide; Catharine M. Hamm, Travel Editor, The Los Angeles Times; Carmelle Druchniak, Principal, SCOUT PR; Nancy Mays, Former Executive Director, Communications, Applebee’s; and Douglas Simon, President & CEO, D S Simon Productions. In 90 information-packed minutes, you’ll hear firsthand from these experts how to break through the clutter and sell your story quickly. What are the magic words and key phrases that drive open rates and boost media hit rates? How can you craft irresistible email subject lines that journalists can’t help but read…and publish? What works when pitching via social media like Twitter—and what doesn’t? Learn the answers and more in this fast-paced, no-holds-barred interactive training session guaranteed to strengthen your pitches. If you want to radically advance your pitching prowess, boost your hit rates and win over media in the digital age, then this is one training session you can’t afford to miss.



view counter
On Deadline

Marketing Lessons from Satan: What Politicians & CEOs Can Learn from the Devil

In the spotlight: Scott Pinsker, Author, “The Second Coming: A Love Story”

Talk about overcoming bad press: Just 2,000 years or so after his headline-making setback in the Holy Land, the Devil has never been hotter (figuratively speaking, of course; the Catholic Church contends that the Devil has, in fact, been much, much hotter). Movies. TV shows. Internet memes. New recognition from Pope Francis. When it comes to staying power, the Devil’s grip on our imagination is almost… Godlike.

“The Devil is the ultimate complimentary product,” said marketing expert Scott Pinsker, author of the new novel, The Second Coming: A Love Story. “Satan’s popularity is tied to God’s popularity.  You can believe in God without believing in the Devil, but you can’t believe in the Devil without believing in God.”

“God offers us Heaven, love and eternal salvation. Satan offers us Hell, agony and eternal damnation. Talk about an inferior product,” said Pinsker. “But Satan has proven himself a resilient marketer because he follows an unholy trinity of three time-tested marketing principles that today’s politicians and CEOs would be wise to follow ..."

dd%20ad%20square.jpg

Introducing Bulldog Reporter's New & Improved "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!



view counter
Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

Media Pro

To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage." No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

view counter

Bulldog Reporter's PR University presents a new Master Class Webinar

7 Most Common Press Release Writing Mistakes and 7 Story Hooks That Editors Love
Thursday, August 14

How would you like to learn the latest techniques that will take your press release writing skills to the next level of clarity and confidence—so you’ll be able to create impactful press releases that woo editors and win more online readers? How valuable would it be to your team to learn the seven most common press release writing mistakes and how to avoid them? Good news: Your team will discover the latest press release writing tricks and tactics in this 90-minute advanced writing workshop presented by instructor Michael Smart, founder of MichaelSMARTPR and former news director at Brigham Young University. Not only will he teach you to write compellingly to the general public, press and search engines—but you’ll also discover what’s wrong with the current state of PR writing, how best to organize releases—and how to crank out media-worthy headlines and snappy leads that give journalists everything they need. Not only will you learn how to avoid SEO, social media sharing and image optimization mistakes PR pros make when cranking out interactive releases, but you’ll leave this session with silver bullets sure to add flair to your writing in general—and proven templates that will help you outline and map your writing strategy—so you please both your bosses and your audiences.



view counter
dd%20ad%20square.jpg
2014 Hospital PR Awards

Now Accepting Entries:

2014 Hospital PR Awards
Friday, August 15

This year some 64 Bulldog Hospital PR Awards will be granted—more than any other competition—honoring the best our industry has to offer in communications campaigns for hospitals and healthcare facilities. Why should you enter? First, because the Bulldog Awards are the only Awards judged by working journalists, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry awards program. Third, entry is easy and inexpensive. 
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Hospital PR Awards Brochure



view counter
AttachmentSize
primeresearch_header.jpg12.33 KB
Sign Up for the Daily Dog