April 21, 2014
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PR Biz Update

The Social Leader: CEO Social Media Engagement Leads to Brand Trust and Better Leadership, New BRANDfog 2014 Global/Social CEO Study Finds

A new study from BRANDfog examines the business implications of social media engagement in the C-suite, including its effects on brand image, brand reputation, brand trust and company leadership. Survey results demonstrate the growing importance of social media as a leadership tool that enhances the overall brand. “In today’s hyper-connected, information-driven world, CEOs and senior executives are expected to have an active social presence. Our global CEO survey took a close look at the U.S. and UK markets to gauge the adoption of social media as a leadership tool. The survey results were definitive—social media is an extremely undervalued channel for managing brand reputation, building brand trust and better leadership …”

Mobile Marketing Crosses Senior Threshold: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion

Boomers and seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices throughout the local purchasing process, according to the results of a new survey conducted by Thrive Analytics and released by the Local Search Association. The data demonstrate the growing importance for local businesses to invest in their mobile presence and marketing in order to attract and retain customers across all age groups. "Mobile isn't just for kids anymore. Boomers and seniors are catching up in their use of mobile throughout the local shopping experience. Businesses that fail to recognize the strong and growing prevalence of mobile usage by older generations will miss out …”

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Eric Schwartzman
Founder and CEO, Comply Socially

Bulldog Reporter’s PR University presents a new Master Class Webinar

Social Media Compliance for PR & Marketing: Managing the Risks and Capitalizing on the Opportunities of Social Media at Work
Friday, May 2

Did you know you could be fined $11,000 per incident for tweeting on behalf of a client or employer without making the necessary disclosures, $8,000 per incident for publishing images online without the copyright owner’s permission or as much as $250,000 for buying “fake” reviews and endorsements online?  Contrary to popular belief, you don’t have to be in a regulated industry to get fined and penalized for non-compliant social media. If you’re a US-based employer, there are nearly a dozen rules and regulations governing compliant use. Nobody wants to get sued because of something they (or someone else!) posted on social media. So how valuable would it be to learn practical social media compliance steps straight from the nation’s leading compliance expert so you can protect your brand and minimize risk in social media? If you’ve ever wondered whether you violated a copyright law by sharing an image on social media or whether a particular post could attract lawyers, then this training session is for you. In just 90 minutes, you will learn how to practice enterprise-wide social media communications—and protect your reputation at the same time. Focusing on strategies for managing the risks and capitalizing on the opportunities of transitioning to a holistic, social business model, this event is presented by social media compliance expert Eric Schwartzman, CEO, Comply Socially, who will arm you with the know-how you need to safely promote and protect your brand online.



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Deskside

Media Outreach Insights: Following Up On Follow-Up Calls, 2014 Edition

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

I got a call last week from a PR agency in Philadelphia, following up on a press release about a new joint venture between two healthcare companies. The woman on the other end wanted to know if I'd be interested in covering her client's announcement.

"Do you know who my audience is?" I asked.

She paused. "I know you write about healthcare."

"That's not what I asked. Do you know who my audience is—the people I write for?"

She struggled for an answer, but finally said, "You write for people who are interested in healthcare ..."

Bulldog Reporter’s new 2014 Higher Education Bloggers Contact Guide gives PR pros an inside track to 180 higher education bloggers covering ...

Download Now!

This rare list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most-visited influential and popular higher education blogs—now’s the time to start pitching. But first you have to know who the top bloggers are, where their blogs are located and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date higher education blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 180 top bloggers, Best of all, you can download the Higher Education Blogger Contact Guide now. It’s a higher education media pitching and placement gold mine!  
Download your copy now.



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Thought Leaders

The Digital Conversation: 3 Tips for Listening to Understand

By Jacquelyn German, Slice Communications

Lately there’s been a lot of talk about listening, and the role it plays in social marketing. We were taught from a young age to listen—to our parents, our teachers, our coaches and our friends. But were we taught to listen with the intent to reply, or the intent to understand?

For example, when your brand is “listening” to the conversation about your product or industry, are you constantly searching for material for your next blog post or Facebook status? Or do you comprehend the messages, needs, and suggestions that go hand-in-hand with the digital discussion? Gathering ideas from your peers is a helpful practice, but when you’re always thinking one step ahead, you might be missing crucial information.

American Express, Adidas and Starbucks each waited over 100 days after joining twitter to send out their first tweets. (via @niallcook) Like most brands, they could have just jumped right into the conversation. Instead they waited, watched, learned—and most importantly—listened. They took that time to figure out how to best approach this new social network, and as a result, have seen tremendous growth in followers and engagement

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Michael Smart
Founder, MichaelSMARTPR

Bulldog Reporter’s PR University presents a new Master Class Webinar

Advanced Blogger and Influencer Relations Workshop: Mastering the Latest Paid and PR Pitching Techniques to Boost Placement
Friday, May 9

How would you like to learn the best tips that will take your influencer and blogger relations program to the next level—so you’ll be able to craft and deliver more persuasive and impactful pitches or campaigns to the top influencers on your beat? How valuable would it be to your team to learn the secrets PR veterans use to research, target and build relationships with the today’s digerati? Learn the latest influencer and blogger relations techniques—including how to define and track influence, the basics of data science, how to navigate paid promotional partnerships with bloggers, how to create brand ambassadors—in this 90-minute workshop presented by veteran PR instructor Michael Smart and social media expert Sandra Fathi (Founder, Affect Strategies). Not only will they teach you to plan influencer campaigns, craft powerful blog pitches and deliver more successful results—but you’ll also leave this session with new tactics for researching and successfully working with influencers—so you can reach millions of readers and show greater PR ROI for your efforts. 



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Winning PR Campaigns

Blogger and Video Blogger Outreach: Marriott Case Study Reveals Story Topics & Tips for Pitching the Web’s Top Influencers

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Bloggers are proven to drive millions of consumers (and consumer spending) to the products, services and destinations they write about. If you’re a PR pro in the business or consumer market, blogs will soon be your number-one priority when it comes to coverage—if they aren’t already. What’s more, video bloggers (or “vloggers”) are transforming the blogosphere with eye-catching content that engages Web-surfers in unprecedented ways. Getting your brand featured in an online video is now akin to scoring coveted airtime in a TV broadcast.

Travel blogs in particular are among the most trafficked sites online—with millions of readers turning to them for the latest travel scoops and deals. Diamond Public Relations, a boutique PR agency with one client that craves lots of ink, has been leading the way in travel blog wins. The client is Florida Marriott, a group of 14 unique hotels, spread throughout the Sunshine State and touting different attractions and amenities. In a hard-hitting campaign, Diamond PR tapped top bloggers and vloggers to promote Marriott’s many locations and increase the brand’s reach online ...

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Not for Profit PR Awards

Now Accepting Entries:

2014 Not-for-Profit PR Awards

This year some 88 Bulldog Not-for-Profit PR Awards will be granted—honoring the best our industry has to offer in communications related to not-for-profit organizations. Why should you enter? First, because the Bulldog Awards are the only Awards judged by working journalists, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry program. Third, entry is easy and inexpensive. Deadlines: March 31, April 14, April 30.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Not-for-Profit PR Awards Brochure



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Idea Bank

Isn’t It Time to Grow Beyond Green PR? 4 Tips for Taking Cause Marketing to the Next Level

By Brian Pittman

Savvy communicators know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world. But you can’t just “jump into” corporate social responsibility or cause marketing—it must be a strategic step, and must align with your client of company’s overarching goals. The following quick tips, courtesy of PR University panelist Michele Sterne, vice president at cause marketing consultancy For Momentum, should help (for more cause marketing insight, make sure to check out the For Momentum blog here):

1. Consumers buy with an eye toward “green”—start there. Sustainability and “green” initiatives are a place to start—but by no means represent the whole of the cause-marketing spectrum. That said, consumers certainly do buy with an eye towards “green,” says Sterne. She points to recent findings from the 2013 Cone Communications/Echo Global CSR Study ...

         

Bulldog Reporter's New Mommy Blogger Contact Guide gives PR pros an inside track to 290 popular and influential bloggers, including all available editorial contact information—email addresses, website and Twitter links, and/or phone numbers.

Download Now!

This rare list has been updated for Winter 2013 and is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited and influential mommy blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date mommy blog list on earth. Best of all, you can download the latest Mommy Blogger Contact Guide now. It's a mommy blogger media pitching and placement gold mine!
Download your copy now.



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On Deadline

You Can’t Tweet Your Way to the C-Suite: The Irrefutable Laws You Must Obey to Forge Power Relationships

In the spotlight: Andrew Sobel and Jerold Panas, Coauthors, “Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships”

It seems like we’re all just a click away from communicating with the most influential people in our industries. We can get “linked in” to potential employers across the country. We can be Facebook friends with former colleagues we haven’t spoken to in years. The degrees of separation between us and the movers and shakers have collapsed. And yet, are any of these so-called relationships real? Will any of these online connections actually go out on a limb to help you? Will they actually take an interest in your success? And ultimately, will they get you to where you want to go?

Probably not. Andrew Sobel says the acquisition of hundreds of social media contacts and endless but superficial networking have replaced the cultivation of deep, meaningful relationships with clients, colleagues, and even with friends and family ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



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Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

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Laurel Haas
Social Responsibility Manager, American Licorice Company

Bulldog Reporter’s PR University presents a new Master Class Webinar

PR’s New CSR Frontier: Innovative Corporate Social Responsibility Strategies for Boosting Brand Equity and Proving ROI
Thursday, April 24

Corporate social responsibility (CSR) and sustainability reporting—is a growing responsibility for those tasked with building, protecting and communicating brands. Yet many communicators aren’t up to speed on new regulations, trends and strategies when it comes to reporting environmental, social and governance performance. And others fail to see the brand-building opportunity beyond crafting basic “green PR” initiatives. How valuable would it be to hear top experts share their best practices and the newest tools for using CSR to improve reputation, woo consumers and increase engagement? Come join our experienced panel who will share their knowledge with you: Lindsay Garcia, Manager, Sustainability and Public Affairs, Caesars Entertainment; Laurel Haas, Corporate Responsibility Manager, American Licorice Company; Sally McConnell, VP of External Affairs, KABOOM!; Michele Egan Sterne, Vice President, For Momentum; and Kelley Schultz, Director of North America Communications, CA Technologies. 



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Stephanie O’Dea
Blogger, “A Year of Slow Cooking”

Bulldog Reporter’s PR University presents a new Meet the Editors Webinar

All-New Mommy Bloggers Summit for PR: Top Parenting Blogs Reveal Fresh Story Topics, Trends & Pitching Tips
Thursday, May 1

If you handle PR for consumer brands, how valuable would it be to hear from leading mommy bloggers about their hottest editorial interests, plus best new ways to place stories and develop long-term relationships with them and their fellow online influencers?Which topics are mommy bloggers writing about, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them? What are the latest “do’s and don’ts” of pitching mommy bloggers? Join Bulldog Reporter's PR University and our exclusive panel of top mommy bloggers—including Shannon Carroll, BlogHer conferencing programming manager and “Whisky in My Sippy Cup” blogger; Stephanie O’Dea, blogger, “A Year of Slow Cooking”; Teri Hardy, owner of Mom to Bed by 8 and founder of Mom Powered Media; Becky Harks, blogger, “Mommy Wants Vodka”; and Janice Croze, co-founder, 5 Minutes for Mom—for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market. 



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Sean Timberlake
Founder, Punk Domestics; Writer, “Hedonia”

Bulldog Reporter’s PR University presents a new Meet the Editors Webinar

New Food and Beverage PR Summit: Top Food Media Reveal Emerging Story Topics & Fresh Pitching Tips to Reach Millions
Thursday, May 8

Are you interested in tapping into the growing hunger for food and beverage news? Would you like to get your culinary offerings on the menu of top epicurean influencers? If so, how valuable would it be to learn exactly what the top sites and scribes are covering—and the many ways PR pros can pitch them and score priceless coverage in their outlets? If you’re ready reach millions of foodies with your epicurean products or services, then plan to attend this intensive, 90-minute webinar. It features PR University’s panel of leading food and beverage editors and bloggers—including Maureen Petrosky, lifestyle expert, NBC’s “Today Show” and author of “The Cocktail Club; Amy Zavatto, food/wine/spirits writer and deputy editor, Edible Manhattan/Brooklyn; Helen Rosner, Executive Digital Editor, Saveur magazine; and Sean Timberlake, founder, Punk Domestics—who show you how to score bountiful coverage in this highly competitive media landscape that ranges from top print titles to online sites, blogs and broadcast outlets.



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