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August 21, 2014
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PR Biz Update

Mobile Marketing Fail: FTC Staff Report on Mobile Shopping Apps Finds Disclosures to Consumers Are Lacking—Many Apps Fail to Provide Info On Payment Dispute Mechanisms and Privacy

A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping do not provide consumers with important information—such as how the apps manage payment-related disputes or handle consumer data—prior to download. The report, What's the Deal? An FTC Study on Mobile Shopping Apps, looked at some of the most popular apps used by consumers to comparison shop, collect and redeem deals and discounts, and pay in-store with their mobile devices. "As mobile apps become more central to the shopping experience, it's important that consumers have meaningful information about how those apps work before they download them. Consumers should not be left in the dark about their potential liability …”

Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of Surveyed Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014

Not to worry, the global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth State of Marketing report. And more importantly, chief marketers are confident that they can meet management's revenue and market share goals for the coming year. A surprising 81 percent of the 525 global marketers surveyed by the CMO Council believe management mandates for top-line revenue growth and market share are realistic and attainable in 2014. However, only 26 percent report they are halfway toward achieving these goals. "A big benefit to marketers is the growing level of collaboration and interaction with functional heads and line-of-business leaders. This is giving marketing more weight in strategic decision-making …”

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Sally Falkow
APR

BULLDOG REPORTER’S NEW WEBINAR WORKSHOP

Announcing the New Advanced SEO Writing Workshop for PR: How to Optimize Copy, Content and Careers in the Era of Social and Mobile Search
Friday, September 26

Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t retooled your SEO play book in the past six months to incorporate new search algorithms and such elements as visual content, Facebook Search and mobile search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Friday, September 26. Regular price is $695 but if you register by Friday, August 29, you save $200; register by September 12 and save $100.  Go to online details, print our 3-page brochure or phone 1-800-959-1059.



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Prime Research

Looking Ahead: Big Data, Globalization and Other Emerging PR Research and Measurement Trends to Watch—Feature 4

By Jon Greer, Contributor, and Richard Carufel, Editor, Bulldog Reporter; Presented in Partnership with PRIME Research

Just as every business must confront the challenges of “big data,” globalization and the constant march of technology, evolving communication channels and the accelerating pace of business, public relations and the research that supports it must advance to meet the demands of the day. For public relations professionals, the most exciting high-potential development is social media analytics as a source of real-time business intelligence. The data generated through social analytics achieve even greater potency when combined with traditional media analysis, surveys and statistical modeling. And when done properly, the combination delivers reliable streams of “small data” which add context and understanding within big data environments.   

But with scores of new social analytics tools launching daily (compounded by the rate at which they disappear), Fortune 1000 communications executives find it difficult to stay on top of the many developments that promise to revolutionize measurement. But how, exactly, have the advent of social media monitoring and measurement tools changed the landscape for communications departments? Which emerging trends will change research and measurement most in the years ahead? Which social media metrics should communicators be tracking and how can they do so? How should you respond to these rapid changes, and what do they mean for the role and influence of your communications department? ...

 

Research-Based Public Relations Insight

With offices around the world, PRIME Research marries technology with talent to provide international clients with research-based public relations insights and guidance to help inform better communications and business decisions. For more information about PRIME, email Brittany Luse at luse@prime-research.com.

 

 

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Deskside

Beware the Dangers of Name-Dropping When Pitching Top-Tier Journalists

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

Journalists, especially at the A-list outlets, are a competitive bunch. They live for the scoop, the exclusive, or at a minimum, the unique angle on a widely reported story. Based on feedback we've heard from journalists, this point seems to be lost by a certain segment of PR pros, who sometimes try to use coverage in one top-tier outlet as a way to get ink in others.

The faux pas takes two forms. The most egregious is when you pitch a reporter at, say The New York Times, and suggest that he or she cover your client because they just got a great write-up in The Wall Street Journal (yes, it really does happen).

Slightly less irksome is pointing out that The Wall Street Journal just covered XYZ trend, which means you should cover it too, and hey, we have a client who can speak to the topic. You get extra demerits if the reporter you're pitching has already written about the trend. Not only are you touting the competition -- you're also demonstrating ignorance of the scribe's previous work ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



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Thought Leaders

6 Career Advice Tips for PR Professionals to Get Ahead

By Joe Fennell

The recession hit many PR professionals hard, but now that the economy is showing consistent signs of growth, you're likely to have more work on your hands. The wily PR rep can turn these opportunities into significant growth, carving out a hard-charging career and opening up avenues for entrepreneurship. Use these tips to stay ahead of the curve.

1. Focus on the Details
Whether it's crafting a pitch, creating a press release, or writing a speech, pay attention to the details. In today's world, where everything needs to be done yesterday, it's easy to let details slip through the cracks. Proofread your content, make sure the emails you send are addressed to the right person, and don't forget to link to your clients' websites. These may seem like no-brainers, but I don't know how many times I've received emails from reps without supporting links or documentation, or that are addressed to the wrong person. These details matter, and can be the difference between landing coverage for your client, or having your release end up in the trash ...

Get full contact info for more than 185 of America's most popular talk and interview shows

New 2014 Top Talk & Interview Show Producers Contact Guide—Place your clients on more than 185 national and local radio and TV talk and interview shows.

This new list is guaranteed to increase your chances for scoring blockbuster media placements among these top TV and radio talk and interview shows. If you want to get authors, experts, celebrities, artists, chefs, entertainers, politicians or personalities in any field into the most-watched national and local TV and radio talk and interview shows—now’s the time to start pitching. But first you have to know who the most influential producers are and how to make contact with these elusive executives. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date talk and interview show producers guide available, featuring producer contact info—including email addresses, website and/or phone numbers—for more than 185 top national and local programs and 770 contacts, Best of all, you can download the new 2014 Talk & Interview Show Producers Contact Guide now. It’s a TV and radio pitching and placement gold mine!



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Winning PR Campaigns

CSR Case Study: Why Your Purpose Should Come First and Your Brand Name Should Come Second

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Most consumers are more likely to recommend companies they think are delivering on corporate social responsibility programs. But this doesn’t mean companies need to hit consumers over the head with branded CSR programs. As the following case study proves, socially driven campaigns can raise visibility and strengthen reputation when they do a whole lot of good—and leave the branded ballyhoo behind. Arch Coal, Inc. (NYSE:ACI) is one of the world's largest coal producers, and while it won’t apologize for being a coal mining company, it does make certain that through CSR communications, it’s known for a commitment to balancing economic progress and social responsibility. Arch Coal’s Teacher Achievement Awards Program began in West Virginia in 1988, and today is the longest running, privately sponsored teacher recognition program around. 

The Challenge: Give back to the community, and promote initiatives with care. Coming to the decision to create a new program focused on education wasn’t a slam-dunk for Arch Coal in the late ‘80s. The main teachers unions each were losing membership and vying for influence in West Virginia. The coal industry had been blamed for weakening the labor movement and shaping the political agenda. Yet the grim state of education was, and continues to be, a compelling reason to support local teachers.Arch set out to develop a signature program that would honor great teachers—teachers who have powerful influence on the community and are teaching the future workforce ...

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webinar - 09/11/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

Power PR Writing in the Digital Era: A 90-Minute Tune-up with New Best Practices, Tips and Techniques
Thursday, September 11

How would you like to learn the best tips and techniques that will take your writing skills to the next level of clarity and confidence—so you’ll be able to apply those newfound talents to create riveting, persuasive and impactful press releases and other online PR materials? Learn the very latest PR writing techniques—including SEO and micro-content tactics—in this 90-minute advanced writing workshop presented by instructor Michael Smart, formerly the Brigham Young University National News Director. Not only will he teach you to write compellingly to the general public, press, social media and search engines—but you’ll also discover what’s wrong with the current state of PR writing, how best to organize press releases—and how to crank out media-worthy headlines and snappy leads that give journalists everything they need to file stories. You’ll leave this information-packed session with silver bullets sure to add flair to your writing—and proven templates that will help you outline and map your writing strategy—so you please both your bosses and your audiences. 



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Idea Bank

Need for Speed: Tech Scribes Dish 12 Tech Trends and Three PR Pitching Tips

By Brian Pittman

Consumer tech media are some of the most popular destinations online. Almost everyone has an interest in the latest news about wearable tech, tablets, HD TVs and more—and they turn to these influential tech media 24/7 for the information they need. So what top tech trends are these influencers covering now and in the months ahead—and how can you tap into the growing craving for tech news to get your gear, gadgets and tech goodies on the radar of top outlets? Some quick tips from PR University panelists past and present:

1. Trends change fast—so tie to what’s hot now. Nothing churns as quickly as tech and gadget trends—what’s hot this month may be old news next month. That’s why PR pros need to stay on top of the latest consumer tech gadgets and gear, with an eye toward pegging company or client products to emergent industry trends and consumer “must haves ..."

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Webinar - 09/05/2014

Bulldog Reporter’s PR University presents a new Meet the Editor Webinar

Pitching Consumer Tech Media: Top Editors Share Secrets of Pitching Tech Blogs and Media
Friday, September 5

How would you like to hear firsthand from influential tech editors what they’ll be covering—and the ways you can successfully pitch them? With competition for tech media exposure at an all-time high, you need tenacity to get that placement in top tech press. Of course, it doesn’t hurt if you also happen to know what editors are looking for and where their coverage is trending. Learn the secrets of building lasting media relationships and winning more coverage from this PR University panel of insiders—including Tim Bajarin, technology columnist, Time and PCMag; Howard Whitman, senior managing editor, Dealerscope Magazine, Technology Integrator Magazine and Electronic Lifestyles Magazine; Steven Levy, senior writer, Wired; Tom Foremski, Editor and Publisher, “Silicon Valley Watcher”; Robert Scoble, Scobleizer; and others. You’ll hear the freshest insights on scoring coverage, discover the top tech trends editors expect to cover—and how you can tie your product or service to them so you can score ink in top-tier, holy-grail tech media. 



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On Deadline

A History Lesson for the Communications Professional: What U.S. Presidents Have Taught Us about Public Relations and Reputation Management

By Kate Connors, Senior Account Manager & Social Media Strategist, Media & Communications Strategies, Inc.

Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my future career:

“It is better to be alone than in bad company.”—George Washington, 1st President of the United States (1789–1797)—George Washington had the tough task of defining the role of “President of the United States,” but it helped that he was no stranger to the importance of public image. He recognized the company you keep is a direct reflection of you as an individual, which is something many brands are dealing with today, especially with the pressure of social media and real-time sharing ...

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Introducing Bulldog Reporter's New & Improved "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!



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Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

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Webinar - 09/04/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

What the C-Suite Wants Today: How Corporate Communications Can Use Measurement to Increase Influence and Impact
Thursday, September 4

If you would like to learn the latest success metrics your boss or client’s execs crave—and new methods for assuring, measuring and presenting those results so you can gain influence and impact, this session is for you. Join PR measurement expert Mark Weiner, CEO of PRIME Research, who will reveal the latest findings on what execs expect from PR—and teach you how to prove your value by supporting outcomes that contribute to corporate objectives every time you launch a campaign. He will also show you how to equate PR outputs with sales generation—and the best KPIs, dashboards, tracking tools and measurement tricks for proving your effectiveness. You’ll come away with checklists, a process for measuring the successes of your campaigns—and best of all—how to use this research and measurement to increase your clout and credibility. If you’re feeling pressure to prove ROI and gain influence in the C-suite, then this is one event you can’t afford to miss.



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PR AGENCY OPERATIONS MANAGEMENT WORKSHOP

Skyrocket PR firm profits in 2014—discover the powerful secrets of “The PR Agency Operations Management for Profit"
Friday, August 22

All PR agency principals want to run efficient, profitable firms, but few have systems in place for managing staff utilization (and avoiding over-servicing), setting fair, sensible fees, and managing costs as the business grows. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals, financial and operations execs solid metrics, ratios and operations policies guaranteed to increase your profitability this year, including: 1) Mastering the 12 traits of highly profitable agencies; 2) best financial management models, from key ratios to new budgeting and premium pricing criteria; and 3) the operational decisions and cash management best practices that affect your fortunes every day. Taught by PR agency management consultant and ProsperGroup Partner Alex Halbur, this event will provide instruction and practical templates on management reports (staff productivity, revenue, cash flow, and P&Ls), and even talent management management for cultivating an agency-wide profit. Join us on Friday, August 22, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the brochure



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Now Accepting Entries

2014 Bulldog Digital/Social PR Awards
Friday, August 29

This year 82 PR and corporate communications professionals will win Digital/Social PR Awards from Bulldog Reporter—honoring the best our industry has to offer in interactive communications and publicity. Entry is easy and inexpensive.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Digital/Social PR Awards Brochure



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